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Karachi Kings Join hands with PTV Sports and Cotton&Cotton

January 17, 2017, 11:09 am
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Karachi Kings announced partnership with PTV Sports and Cotton & Cotton.
As part of this collaboration PTV Sports promote Karachi Kings activities, players and events on its channel for the coming season of HBLPSL. Karachi Kings on their part will promote PTV Sports in all its activities and will endeavor to create new opportunities for both the sides
Dr. Nauman Niaz, Director Sports and Syndication PTV & Head of PTV Sports while talking about this collaboration said “We are entering into this collaboration not for commercial purposes but to enhance the soft image of Pakistan. We share the passion for cricket with the Karachi Kings management and would be more than willing to play our part in bringing the international cricket back to the grounds of Pakistan. We want to take this collaboration as an indirect opportunity to reinvest in building the cricket culture in Pakistan and attract more youth towards cricket. We at PTV Sports are excited to have joined hands with Karachi Kings in supporting this great game of cricket”
The Chief Executive Officer of Karachi Kings, Mr. Tariq Wasi said, “As you know, time and again we have reiterated our commitment to cricket as not only a sport but one of our efforts to build a better image of Pakistan. With common goals we believe that partnering with PTV Sports as our Official Sports Channel, which is a state owned channel, reinforces our commitment to be hand in hand with the government of Pakistan to promote cricket and the positive image of Pakistan

Both the organizations that is Karachi Kings and PTV Sports  aim to create joint promotions, programing and other activities to promote the game of cricket and excite the youth of Pakistan towards this positive activity.
Karachi Kings also partnered with leading fashion apparel brand Cotton & Cotton, to launch its exclusive line of clothing for it fans today

The launching ceremony was at the Cotton & Cotton outlet inside Dolmen Mall Clifton and was attended by celebrities and fans, who got the first look of the designs available for the entire family. The product range includes shirts, t-shirts, polo shirts, ladies kurtis, jackets, sports uppers, caps, customized wallets, belts, ties and a lot more. Cotton & Cotton will also  release Karachi Kings replica team t-shirts and more variety of formal and casual apparels.

CEO of Cotton & Cotton Mr. Alam Najiullah while expressing his views about this collaboration said “It’s an honor to be part of the Karachi Kings efforts to create the first ever clothing line of a major cricket league. Never before has fashion and sports joined hands in such a unified manner in Pakistan. This is just the first baby step to create a small line for the inauguration. We will strive to create a capsule collection for every season and showcase it in our stores. We look forward to making the Pakistani cricket teams have a look and style commensurate to any world class team”

In his message for the launch Salman Iqbal President, ARY Digital Network said “We are confident that through this collaboration, the fans of the team will not only have easy access to exclusive Karachi Kings apparel, but they will also have the peace of mind that there will be no compromise on quality. So we urge our fans to only buy the original merchandise and help us develop this new industry of sports merchandise in Pakistan, which is another new trend by us”

All apparel developed by Cotton & Cotton will also be available at www.arysahulatbazar.pk

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Premiere of ‘Thora Jee Le’ held in Karachi

January 22, 2017, 3:40 am
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Mahtab Akbar Rashdi and HUM Films hosted an exclusive movie premiere for their first release of the year, 
Thora Jee Le in Karachi.

‘Thora Jee le’ is a comedy/drama film written and directed by Rafay Rashdi, produced by 1NFLUENCE and executively produced by Mahtab Akbar Rashdi. The youthful movie has been shot in Karachi and Larkana.
The cast includes some of the young and talented actors in the Pakistani film industry namely, Rizwan Ali Jaffri, Bilal Abbas, Ramsha Khan, Salman Faisal, Fatima Shah Jillani, Kasim Khan and Ahsan Mohsin Ikram.

The premier had a star studded red carpet with the star cast of the movie.

‘Thora Jee Le’ released on 20thJanuary 2017 under the banner of Hum Films. The story revolves around seven individuals belonging to different backgrounds and how their lives transform as they enter their practical life. A story about self-discovery, dosti, tafreeh, jigri & yaari between friends, who venture on a journey of a lifetime only to discover that fate has different plans, for all of them.

“Thora Jee Le has been released in all cinemas nationwide and every individual must go and watch the film to support Pakistani cinema and the new talented actors in the movie. The actors debuting in the film have a chance to shine on this platform which will boost their career professionally and help them rise and shine in the Pakistan Film Industry. Thora Jee Le is a wholesome entertainment for cinema goers.” commented Mahtab Akbar Rashdi executive producer of the movie.

“Thora Jee Le has a youth-based and heartwarming story and I am grateful for all the love and support during our promotions and we are looking forward to a great feedback. Many people can relate to the movie as it is packed with comedy and entertainment.” says director Rafay Rashdi, the writer and director of the film.

The music of ‘Thora Jee le’ is composed by the very famous Suhaib Rashdi with sound by Electrikroom Studios.

“HUM Network has always provided new and talented artists to the Pakistani film industry and we are proud to live up to our promise of providing quality entertainment to our viewers making Thora Jee Le the first release of the year. This movie Thora Jee Le has joined the pack of HUM Films.” Sultana Siddiqui, President HUM Network

Thora Jee Le revolves around 7 individuals belonging to different backgrounds and how their lives change from college to practical life. You see them getting back together to catch up and from there they go on a journey to relive their friendship and strengthen their bond. A story about self-discovery, dosti, tafreeh, jigri & yaari between friends, who venture on a journey of a lifetime only to discover that fate has different plans, for all of them.

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iflix now available in Pakistan

January 25, 2017, 12:41 pm
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iflix, the world’s leading Internet TV service for emerging markets, is thrilled to announce the launch of its revolutionary service in Pakistan. Now, consumers can sign up for a 30-day free trial via iflix’s website, www.iflix.com, giving them unlimited access to thousands of the world’s best TV shows, movies and more on every device they own, with no credit card required and no obligations.
Each iflix subscription includes:

Unlimited access to iflix’s vast library of thousands of first-run exclusive shows, award-winning TV series, blockbuster movies, popular local and regional content, children’s programs and much more;

Access to iflix on up to 5 devices at once, including phones, tablets, laptops, desktops, TVs and other connected devices;

The ability to download TV shows and movies to any phone, tablet or mobile device to binge-watch offline, when not connected to the Internet;

The ability to share their iflix subscription with family or friends and watch shows on two different devices at the same time.

Farees Shah, iflix Pakistan General Manager commented: “We are incredibly excited to bring iflix’s world class service to Pakistan. With the largest library of Pakistan’s favourite TV shows and movies available from all over the world, iflix is primed to revolutionize the way Pakistanis consume entertainment.”

“We are focused on localisation as we redefine television for millions of viewers. From content to marketing, the consumer is at the core of everything we do”, he added.
With over 160 studio and distributor partnerships, iflix offers subscribers the most extensive selection of iconic, critically acclaimed TV series and fan-favourite films both internationally and locally available in the region. Amongst the hundreds of top shows now available on iflix, are every episode of Friends, The O.C. and Gossip Girl, nine seasons of Big Bang Theory, hugely popular current shows The Flash, Arrow, Gotham, 2 Broke Girls, The 100, The Last Ship, Person of Interest, The Originals, Pretty Little Liars, multi Emmy® winning US phenomena Mr. Robot, this year’s smash hit

The Magicians and many more. iflix additionally offers an incredible catalogue of kids content, including Yo Gabba Gabba, Dora the Explorer, Spongebob Squarepants, Mr. Bean Animated and much more. Critically acclaimed horror series Channel Zero: Candle Cove and science fiction drama Aftermath joins iflix’s growing library of exclusive, first run series, to be made available for the first time in Pakistan.

Additionally, iflix members in Pakistan can enjoy some of the most popular and award-winning local dramas, including Mann Mayal, Bin Roye, Udaari, Zara Yaad Kar, Pakeeza, Gul e Rana, Maan, Kaisay Tum Se Kahoon, Vasl, Mol and more through a recently announced multi-year content licensing agreement with leading entertainment drama channel, Hum TV.

Monthly retail subscriptions for one month of unlimited access to iflix is available at PKR 300 while  a 20% discount off the monthly rate will be availableto those who opts for annual subscriptions.

Now available in Malaysia, Thailand, the Philippines, Indonesia, Sri Lanka, Brunei, the Maldives and Pakistan, iflix will continue to roll out its world-class service to key additional emerging markets in the coming months.

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Thora Jee Le a bad exhibition of Pakistan’s film industry By Khurram Zia Khan

January 28, 2017, 7:53 am
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Recently released movie Thora Jee Le is a poor exhibition of Pakistan film industry. It was the first movie of Rafay Rashdi as writer and director and even though in his directorial debut his performance is satisfactory but as a writer he is absolutely awful.
Movie depicts the fruits of long term friendship but throughout all the scenes viewers witnessed confused friendship, where characters were seen brawling and backbiting among themselves.
Rafay Rashdi with Fatima Shah and Ramsha Khan
Story of the movie was moving in a circle instead of moving forward. Everyone was left perplexed and couldn’t comprehend what exactly the director has tried to convey through this story plot.

The movie is about seven debutant actors out of which six are college day friends. It will be much better if instead of showing just six all the seven are shown as college friends.

Movie was shot in Karachi and Larkana but no monument of any of these cities was shown. It would’ve been more enticing for viewers if some parts of Larkana were shown instead of confining the movie inside the walls of a palace.

Ramsha Khan was shown as a workaholic person but barring one scene her professional life was not shown in movie

Ahsan Mohsin Ikram is the only actor who in few scenes showed his wonderful acting skills but again he is portrayed as a confused husband. He was giving space to his wife to mingle up with her friends and at the same time he was doubting her character although going forward his thoughts were proved true when Rizwan Jaffar revealed his feelings of love for Rimsha years after the end of college life. Guys like Rizwan are the dream for any girl. He belongs to high class strata of society. I really don’t know what stopped him from revealing his love for one of her university colleagues and why he did not share his feelings at the right time when he could have. Also what was the point of disclosing the feelings after so many years, considering that she has gotten married and a lot of water passed under the bridge.
Although the movie is about positivity of friendship but the message it gave is that move forward in life and don’t interact too much with old friends.

Bilal Abbas shown as drug addict and he was portrayed as a weak person. The unfortunate part is that his death is unable to spark real feelings of sadness and movie concluded with the feeling that life or death of someone has no bearing on anyone and whatever the situation life moves on.

Comedy was pathetic and can be classified as totally needless and senseless. Purpose of comedy is to make people laugh not to make them feel gross. Hope the writer learns from his error and avoids presenting such low quality comedy in his future projects.
Fatima Shah Jillani spotted atthe premiere of Thora Jee Lee
Songs were devoid of lyrics. Worst part is that situations were implausibly created to include the songs. 

I am of the view that Rafay Rashdi should stick to only direction and he should take services of a professional movie writer to create story of this movie.

Pakistan’s cinema is passing through a crucial phase. Due to political situation, exhibition of Indian content is ban and survival of cinemas is totally dependent on local content. In this scenario, we need high quality content to attract viewers towards cinema,but movies like Thora Jee Le will push viewers away from cinema houses

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The Rise of Armeena Rana Khan

January 28, 2017, 10:29 am
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Canadian/Pakistani actress Armeena Rana Khan has been climbing the ladder of success with each passing year and delivering one hit after the other on television and films simultaneously. Another noteworthy aspect of Armeena’s success has undoubtedly been her effortless acting in versatile roles.
Having faced difficulties in transitioning to Pakistan’s entertainment industry from the UK, Armeena’s dedication to her craft has not just been acknowledged but also greatly appre-ciated by fans. In a deliberate attempt to avoid being stereotyped, the actress has been very particular about the roles she takes up. Her portrayals of characters such as Fiza, a village girl with limited exposure in Mohabbat Ab Nahi Hogi or Dua, a traditional middle class girl in Ishq Parast, are a great example of her hard work. 

When asked about difficulties in transferring to the Pakistani industry, Armeena admits “I found it challenging initially interpreting my characters and remember receiving a lot of crit-ical feedback in the early years. Because of this I began researching my roles on a deeper level so that I could create memorable characters. It is tricky as an actor when you have not grown up in a place and I have to work a lot harder. But this where I excel because I promised myself that I would not be outworked by anyone when I am on a project.”

Armeena spent the past few weeks traveling to various smaller cities of Pakistan including Multan, Bhawalpur and Pak Pathan. She kept her fans updated through her social media accounts, and has now confirmed that these trips were part of her research for her latest role playing Haya, a shy and introverted but strong female lead in the upcoming Rasm-e-Duniya (ARY Television).

“I needed to immerse myself in the sounds, smells and above all beliefs of my character. I wanted to visit the shrines where she looks for hope in her dark hours. I wanted to experience going out in her world. How does she interact with strangers and shop keepers? How does she travel to their shops? I wanted to buy what she buys and feel what she feels. These small things help me understand her. Of course audiences will not see this work behind Haya but hopefully it will show through on your screens.”, shares Armeena.

2017 is going to be a milestone year for Armeena, as she will not only be making her Pakistani television comeback but her highly awaited movie project Yalghaar will also be releasing which is touted to be Pakistan’s most expensive movie so far. Her career will be taken a notch higher with two major international projects; British feature film The Real Target and The Achilles Protocol, a British sci-fi short film.

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Quetta Gladiators Sign Jubilee Insurance as Title Sponsor

January 31, 2017, 9:54 am
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The Pakistan Super League (PSL) franchise, Quetta Gladiators, have signed Pakistan’s leading private insurer Jubilee Life Insurance as their title sponsor for this season which will kick off in UAE on February 9th and continue till 7th of March. 

The partnership with Jubilee Life Insurance is well aligned with the vision of the franchise and provides a secure future footing.
Quetta Gladiators, Managing Director, Mr. Nadeem Omar said he was hopeful that the association with Jubilee Insurance will go a long way in years to come. "It's always good to have credible brands because it ultimately helps the team's value and what better brand than Jubilee Insurance," said Nadeem.
Mr. Javed Ahmed, Managing Director & CEO, Jubilee Life Insurance, believes that, “As the leading private life insurer in Pakistan, Jubilee Life has a firm commitment to promoting partnerships for the betterment of the nation and in fostering cricket as our country’s passion.”

Quetta Gladiators, captained by Sarfaraz Ahmad and coached by Moin Khan, missed out narrowly on a near perfect tournament when they lost to Islamabad United in the final of inaugural PSL.

For this season, the team has successfully drafted a handful of exciting names including Australian run-machine Brad Hodge, Sri Lankan all-rounder Thishara Perera, South Africa’s Rilee Rossouw, England's speedster Tymal Mills and New Zealander Nathan McCullum. They will now join the ranks of top players like Kevin Pietersen, Luke Wright, Ahmad Shahzad, Sarfaraz, Umar Gul, Mohammad Nawaz, Asad Shafiq, Zulfiqar Babar and Anwar Ali.

Quetta Gladiators Director, Sohail Omar, is hopeful that the association with Jubilee Insurance will bring in positive energy to the side. Commenting on this sponsorship initiative, he stated, "If your future is secure, your performance and confidence automatically improves; and this is our philosophy as well. Giving security to players is paramount and with Jubilee Insurance coming on board, it puts winning the title on firmer ground.”
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Moammar Rana and Sonya Hussyn starrer Azaadi's teaser will be released on 5th February 2017

January 31, 2017, 10:18 am
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Imran Malik's intense love story, Azaadi’s teaser is set to release on 5thFebruary 2017. The film stars veteran actor Moammar Rana and model/Actor Sonya Hussyn.
The movie has been produced by Irfan Malik, and directed by veteran film producer/director Pervez Malik's son Imran Malik who has also written the story. The dialogues of the film are written by Wajid Zuberi.
The cast of the movie also includes renowned actors such as Nadeem and Javed Sheikh, as well as new age actors which include Maryam Ansari, Ali Fateh, Samama, Waseem, Erum, Ali bilal to name a few. The film, which is being made under the banner of Pervez Malik Films, also has some special surprise appearances.
Azaadi is the first film to release under the banner of ARY Films this year.

“As much as I want to carry my father's legacy, I also want to bring my individuality to the film world in Pakistan. Working with renowned actors such as Moammar and Nadeem and Sonya has been quite a fulfilling experience. Hopefully the film will resonate with Pakistanis worldwide," said Imran. 
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Sastaticket.pk spreads love this Valentine’s Day with a Marvelous Offer

February 2, 2017, 9:39 am
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The day of love is fast approaching and Sastaticket.pk has a remarkable offer to surprise your loved ones on Valentine’s Day. The online ticketing & accommodation portal is offering incredible discounts on domestic hotels and domestic flights for travelers seeking an exquisite escapade with their beloveds.

Couples can get PKR 1,500/- off on their hotel & ticket bookings while booking for two persons. Moreover, this offer is applicable on Pakistan International Airlines (PIA) and Shaheen Air International’s (SAI) domestic flights.

To top it off, Sastaticket.pk also has a unique gift voucher where one can get PKR 2,000/- off on their next purchase. This gift is sure to amaze loved ones and is available until February 28, 2017.

Shazil Mehkri, CEO, Sastaticket.pk (Pvt.) Ltd. ecstatically announced the Valentine’s Day deal. He stated that: “Valentine’s Day is a day filled with love and warmth for everyone and Sastaticket.pk aims to amplify that love and warmth for people in Pakistan and abroad. We deliver a wide range of exciting travel products coupled with an efficient travel service that stands at par with global standards. We are hopeful that with this attractive offer, people will be looking forward to a fantastic getaway with their loved ones.”

To get all the details on the Valentine’s Day offer offer, people can visit Sastaticket.pk and grab the amazing discounts right away.

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DPS Festival of Lights Illuminates Hope in People

February 2, 2017, 9:54 am
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Dawood Public School (DPS) organized “DPS Festival of Lights”, a fundraising event full of shimmering lights and unique illuminated artifacts. The fun-filled festival aims to generate funds that will help the deserving patients visiting Lady Dufferin Hospital. DPS Festival of Lights is sponsored by Engro Foundation whereas Karachi School of Business and Leadership (KSBL) assisted as social outreach partner of the event. The festival was similar to its international counterparts with shows, fireworks, food stalls and much more.

The school transformed itself for the festival and mesmerized visitors with displays made of various lights. Each of the school marked its presence with an extraordinary display including stick-men made of lights and giant flowers made out of LEDs!

One of the main attraction at the festival was children’s ‘Olper’s Light Parade’. Groups of little girls appeared with glittering costumes, followed by lit-up hula-hoops, aeroplanes, and other decorated ornaments that added more colours to the cavalcade. The well decorated truck carrying a fairy princess reigned the parade. The fairy princess was attired in a specially designed “fairy costume” made entirely of elegant purple LEDs with white LED light wings.
The festival had numerous fascinating performances including Tron Dance by Shehzad Danger Crew and a thrilling fire performance. DPS students had several stalls that engaged visitors in constant bargain hunting for various delicious snacks and fun games. The activity aimed to teach children how to interact with people and make transactions in real life.

Sharing her excitement to be part of this activity Rabail Soomro of Class 8 said ‘DPS Festival of Lights is a great platform for the students to hone their entrepreneurial skills. From coming up with business ideas to making marketing strategy to grab customers attention at the event gave all of us to use our limited resources in a creative way.’ ‘The best part of the festival is that we will be helping deserving patients through the proceeds, this is how we would like to play our part in the cause.’
The spirit of helping others was at its peak throughout the festival. Volunteering parents helped eager blood donors at Indus Hospital blood donation camp.

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Shell Tameer Awards 2017 - Recognized Bright Business Ideas presented by Pakistan's Youth

February 5, 2017, 9:46 am
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Shell Tameer Awards took place at the British Deputy High Commission. Award ceremony was attended by prominent industry and business leaders as well as rising entrepreneurs of Pakistan. The jury made up of established professionals judged the top 12 finalists in four categories.

Shell Tameer Awards is a nationwide competition that recognizes and rewards the entrepreneurial creativity and talent of young Pakistani entrepreneurs and provides them with a platform to advance their business ideas. Hosted by Shell Tameer, the Awards recognize and reward the brightest business ideas. Since its inception in 2003, through the Tameer platform, over 1000 businesses have been setup, 12,000 aspiring entrepreneurs have been trained and over 800,000+ youth have been engaged on enterprise development to date.

Jawwad Cheema, Managing Director, Shell Pakistan Limited said: “Shell Tameer Awards are an essential part of our enterprise generation efforts in Pakistan, providing young Pakistani talent with a platform that highlights their achievement and elevates them as role models to spark socio-economic progress and change. We hope to provide youth with meaningful career options, we must continue to create such opportunities for them to shine – and I congratulate our winners here today on their incredible achievements.”


British Deputy High Commissioner, Belinda Lewis also addressed the audience on the UK’s support for such initiatives that provide livelihoods and work towards the country’s economic development and progress. During her address she said: “The British Deputy High Commission is a strong supporter of entrepreneurship initiatives. We are honored to collaborate with Shell on the Tameer Awards competition. I would like to express how pleased I am with what I have seen and heard today. I commend Shell for its leadership role in raising corporate social responsibility standards in Pakistan and urge and encourage other private sector companies to follow this exemplary model.”
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Karachi Kings team launch ceremony held at National Stadium Karachi

February 5, 2017, 11:03 am
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The Karachi Kings are back with a renewed zeal and vigor. As one of the five cricketing franchises participating in the Pakistan Super League T20, the team is the most loved and supported team in the league.The Karachi Kings franchise is proudly owned by Mr. Salman Iqbal,the Founder and President of ARY Digital Network.
Salman Iqbal welcoming Mohammad Amir on the dice 
For the second season of the PSL, the Karachi Kings able to rope in many formidable players and they will once again start the tournament as one of the favourites to lift the trophy. The team launch conducted at the National Stadium Karachi lived up to its promise with a mesmerizing spectacle of the city’s love and dedication towards their favorite team and game.

 
The Official Anthem of Karachi Kings by Shehzad Roy

The deafening roar of the fans will surely uplift the spirit of cricket in Pakistan
The team lineup present at the event, with returning players as well as new inductees, included Shoaib Malik, Mohammad Amir, Imad Waseem, Sohail Khan,Shazaib Hassan, Saifullah Bungush, Babar Azam, Khurram Manzoor, Kashif Bhatti, Abrar Ahmed, Usama Mir, Rahat Ali, Amad Alam and Hasan Mohsin. Team Director Rashid Latif, CEO Karachi Kings Tariq Wasi, VP Operations Navaid Rasheed and Head of Marketing Shehzad Hassan Khan were also present at the event.
Famouse Cheerleader of Pakistan Cricket team,Chacha cricket spotted with Fuzon at Karachi Kings team launch ceremony
T20 titles elude teams from Karachi. Karachi reached the final of domestic T20 tournament on numerous occasions but unable to win the tournament. Fans of Karchi Kings are optimistic that this team with its highly talented players will be able to rewrite history by winning the title of PSL in 2017.
Komal Rizvi enthralling the spectators at Karachi Kings team launch ceremony at NSK
Speaking about the event, a beaming Salman Iqbal said ‘As a team and as a people, we are resilient, determined and never step away from a challenge. The new lineup of the team features some of the most noteworthy athletes in the sport, from veterans to new blood, each player is unwavering in his commitment to excel on the field and make Karachi proud. With such immense successful event of team launch we have proved wrong to those few people who use to say that PSL will not be a success.”
Shehzad Roy performing during Karachi Kings team launch ceremony
Salman Iqbal expressed his optimism to bring the final of 2018 Pakistan Super League to Karachi.
The event was hosted by Waseem Badami and Fahad Mustafa. In addition to the huge number of fans in attendance,

Shehzad Roy officially launched the new anthem for the Karachi Kings,At this occasion,Fuzon, Shazia Khushk, Asim Azhar and Komal Rizvi also enthralled the audience with their performance.

This event organized inside National Stadium Karachi gave opportunity to people of Karachi to see Stadium from inside.

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All you need to know about business performance in 5 metrics By Roy Osing

February 7, 2017, 1:14 am
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There are hundreds of possible metics you can use to understand how your business is performing, but these critical five will tell you all you need to know.



1. Customer perception. What percentage of your customers feel you offer "amazing" service? Is the perception on the rise or declining? Many organizations use internal measures of service: statistics generated by systems that manage the service process. 

I have seen problems when you rely only on internals. They may suggest you are performing well, but the results are at odds with what the customer says. 

Use internal stats as a diagnostic tool to understand customer perception data, but don't rely on them as an accurate measure of how customers feel about your service.

2. Top line revenue . Gross revenue is the expression of how the market views the value you provide your customers. 

It is an excellent bellwether of whether or not your customers love what you do for them, or not. 

3. Operating margin. Some refer to it as EBITDA - earnings before interest, taxes, depreciation and amortization - which tells you how much of each dollar of revenue you have left accounting for the costs of producing it. 

The higher the operating margin, the more efficient you are in production activities. When margin is low, it means your operating expenses are too high; you are relatively inefficient at revenue generation.

4. Customer share. Often referred to as "share of wallet", this metric describes the proportion of the customer's business that you have  versus your competitors. 

A high percentage and you are doing a great job of penetrating the account with your solutions (but you are probably a target for your competition); a low percentage and you have room to sell and a have healthy growth potential. 

Most organizations measure market share. The problem I have with the metric is that it is an expression of your piece of the TOTAL market including the customers you are not targeting. It really doesn't tell you how effectively you are selling to those customers you have chosen to focus on 

5. Customer retention. How many customers leave you every month? Are you losing more than you are acquiring? A loyal customers’ base is necessary if a business is to constantly grow and have some degree of stability. 

Correlating retention data with revenue provides an insight into why, for example, revenue is increasing (or decreasing). Is the driver more customers, or greater share from your targeted customer base that is relatively stable?

Some organizations have a "Performance Results" function which can get infatuated with measuring as many performance variables possible.

Don't go there. 

Keep it simple. 


Keep it to the critical few.

About Author


Roy Osing (@royosing) is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service and people development. He is a blogger, content marketer, educator, coach, adviser and the author of the book series Be Different or Be Dead
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PTV’s Drama Serial ‘FARZ’ to present woman as an advocate of change

February 7, 2017, 12:30 pm
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While all the private drama channels continuously depicting woman as a weak and hapless creature to win more ‘rating points’, PTV is all set to challenge the trend by presenting a powerful and progressive female protagonist in its upcoming mega drama serial ‘Farz’ set to start from 6th February (Monday) at 7:45 pm on PTV Home.
Written by a young and promising playwright Aamir Raza the 17-episode drama serial is directed by the maestro Kashif Nisar who is known for handling sensitive subjects sensibly and convincingly. ‘Farz’ is a latest production of Sixth Sense Communications that is well known for its issue-based communications through entertainment with thought provoking products ‘Kis Se Kahoon’ and ‘Aasha – Ik Umeed’ to its credit; that also ran on PTV Home.
The protagonist is a girl next door who takes charge of her life and becomes an epitome of success and courage for the weaker gender. The character of Aliya brilliantly played by Sonia Mishal, shows how, fighting back patriarchy and discrimination at every level, she rises to become a police officer to steer her life through.
Sonia is supported by Nauman Ijaz, Qavi Khan, Saleem Mairaj, Inayat Khan, Amna Malik, Azra Aftab, Iftikhar Iffi and Aymi Khan 

The sub-plot of crime and extortion adds to the pace and suspense of the play while another romantic track unveils the hidden truth of exploitation and domestic violence Pakistani women have to suffer through. 

PTV’s ‘Farz’ is an effort to encourage Pakistani woman to lead its life with honour and dignity. 

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HBLPSL season 2 kick-starts today in Dubai By Khurram Zia

February 8, 2017, 10:56 pm
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HBL brings yet another exciting season of Pakistan’s biggest cricket event, HBL Pakistan Super League (HBLPSL). The league kick-starts today in Dubai with a grand opening ceremony having performances by acclaimed Jamaican reggae singer Shaggy along with Pakistani pop artists Ali Zafar and Shehzad Roy. The ceremony will be followed by the first face-off match of the season between defending champions Islamabad United and Peshawar Zalmi at the Dubai International Cricket Stadium.



Islamabad, who have veteran Pakistan skipper Misbah-ul-Haq as their inspirational leader, clash with a Peshawar side that now has the talismanic Darren Sammy as the captain in place of flamboyant all-rounder Shahid Afridi. 

Darren Sammy is the only captain to lead his team to the title of T20 world cup twice and he also aspires to make Pesawar Zalmi champions of HBL PSL.

As last year, the five teams participating in the league are Islamabad United, Karachi Kings, Lahore Qalandars, Peshawar Zalmi and Quetta Gladiators, with each team comprising of both Pakistani and international players. The series will be hosted by UAE with matches being played in Dubai and Sharjah. However, the highlight of HBLPSL 2.0 will be the final clash, which will be played in Gadaffi Stadium, Lahore on March 5.

Pakistan Cricket Board Chief, Mr. Najam Sethi said, “I am delighted with the progress that we have made in a span of 12 months. We are ready to deliver the second edition of HBL Pakistan Super League and we are confident that the second season will be even bigger and better than the last season. We have some of the biggest T20 stars featuring in the tournament and we are all set to witness some enthralling cricket.”

He further added, “Pakistanis around the world can be proud of this tournament as we have succeeded in portraying the message that we are cricket lovers and absolutely passionate about the game. We hope to see crowds in big numbers in the two UAE venues Dubai and Sharjah. The final in Lahore should be the crowning glory for HBLPSL 2017. Come support Pakistan cricket and HBLPSL as it is a spectacle that you will remember forever.”

Expressing his views about HBL PSL, Chief Marketing Officer, HBL, Mr. Naveed Asghar said, “Today is a day of immense pride for HBL as we are geared up for the second season of HBL Pakistan Super League. With a 75-year long legacy of enablement, HBL is delighted to be the only leading financial institution of the country that has played a pivotal role in enabling the dreams of millions of cricket enthusiasts by sponsoring Pakistan’s first international cricket league.

HBLPSL has been a stepping stone in uplifting the country’s cricket scenario by providing a platform that is nurturing our local talent as they become the cricketing icons of tomorrow. I can assure that the second edition of HBL Pakistan Super League will be remembered for many more historic moments, while bringing the nation together through the spirit of this great sport. Let’s keep our fingers crossed for an exciting spell of cricket ahead.”

HBL PSL this year will be handing out caps to the bowlers with most wickets and the batsman with most runs. 

The bowler with the most wickets in the tournament will wear the maroon cap, while the batsman who has the highest number of runs to his credit will flaunt the green cap. It will be interesting to see how much the two caps change possession.

The two caps of honour will also endorse the Edhi foundation logo in memory of Abdul Sattar Edhi who passed away last year.

HBL PSL Schedule (all times PST):
Feb 9: Islamabad United vs Peshawar Zalmi (Dubai, 10:00pm).
Feb 10: Lahore Qalandars vs Quetta Gladiators (Dubai, 4:30pm).
Feb 10: Karachi Kings vs Peshawar Zalmi (Dubai, 9:00pm).
Feb 11: Islamabad United vs Lahore Qalandars (Dubai, 4:30pm).
Feb 11: Karachi Kings vs Quetta Gladiators (Dubai, 9:00pm).
Feb 12: Lahore Qalandars vs Peshawar Zalmi (Dubai, 9:00pm).
Feb 15: Islamabad United vs Quetta Gladiators (Dubai, 9:00pm).
Feb 16: Karachi Kings vs Lahore Qalandars (Sharjah, 9:00pm).
Feb 17: Peshawar Zalmi vs Quetta Gladiators (Sharjah, 4:30pm).
Feb 17: Islamabad United vs Karachi Kings (Sharjah, 9:00pm).
Feb 18: Lahore Qalandars vs Quetta Gladiators (Sharjah, 4:30pm).
Feb 18: Islamabad United vs Peshawar Zalmi (Sharjah, 9:00pm).
Feb 19: Karachi Kings vs Peshawar Zalmi (Sharjah, 9:00pm).
Feb 20: Islamabad United vs Quetta Gladiators (Sharjah, 9:00pm).
Feb 23: Karachi Kings vs Quetta Gladiators (Dubai, 9:00pm).
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Masarrat Misbah Makeup launches new shades of Silk Pressed Powder and Stay-on Blush

February 10, 2017, 7:36 pm
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Masarrat Misbah Makeup, Pakistan’s first Halal certified makeup brand, has launched two new shades for their best-selling Silk Pressed Powder (SPP) and coveted Stay-on Blush (SOB).
The new shade for Silk Pressed Powder is called Deep Honey and the Stay on Blush shade is a beautiful pink hue by the name of Ballet Glow. The products will be available at several retail stores including Depilex, Scentsation among others.

“We love our customers and appreciate their never ending support and feedback! I always want to experiment with new shades that will go well with the skin tone of Pakistani girls, as well as the formula of the product to suit our weather conditions,” said Masarrat Misbah, the founder of MM Make-up and owner of Depilex.

MM Makeup is the first Halal Certified Makeup brand to launch in Pakistan, not using any non-permissible animal substances or intoxicants in the entire product range.
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Khaadi launched latest Pret Spring Collection

February 11, 2017, 1:59 am
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Khaadi, Pakistan’s premium clothing and lifestyle brand, has launched its latest Khaadi Prêt Spring Collection.
Ranging from casual to formal, Khaadi’s intrinsic design aesthetic lies at the core of each piece. The Spring Collection echoes a refreshing look, drawing on global design inspiration to offer a range of prints and cuts finished with hints of on-trend elements. The wide array of options in the latest Khaadi Prêt Spring offering are sure to garner attention and make a lasting impression amongst women of every age.
“The new collection encapsulates the spring summer vibe using an array of prints and patterns, staying true to the Khaadi aesthetic. Youthful and trendy cuts, along with some traditional flare are kept in mind to cater to women of all ages,” said Khaadi Creative Director, Saira Shamoon.
The Khaadi Prêt Spring collection is available in stores and online
Khaadi is a multinational Pakistani clothing fashion brand founded in 1998 by Shamoon Sultan. It specializes in "hand-woven" technique products, specially a wide clothing range for women in Prét wear, it also provides unstitched lawn, children’s clothing, shoes, bags, jewellery and is scheduled to open a clothing range for men's wear.




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Chalay Thay Saath all set for nationwide release on 21st April, 2017

February 15, 2017, 5:40 am
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Chalay Thay Saath  is set to release in cinemas across Pakistan on April 21st, 2017.

This highly anticipated feature film is produced by We Think Films in association with Hot Water Bottle Films,
Chalay Thay Saath is a journey of growth,friendship and love set in the backdrop of stunning mountains in the north of Pakistan. A story of travellers on the road to self discovery, dedicated to the remote region of Hunza and its beautiful people. This film follows the stories of 6 individuals, each going through their own journey in life and explores their connect with each other and the magnificent surroundings. The ensemble cast includes Saira Shahroz, Kent S Leung, Behrooz Sabzwari, Zhalay Sarhadi, Mansha Pasha, Osama Tahir, Faris Khalid, Shamim Hilaly and Sherbaz Kaleem.

This refreshing, feel-good, romantic-drama, inspired by true events has been directed by Umer Adil, written by Atiya Zaidi and jointly produced by the duo Beenish Umer and Umer Adil. Sheikh Shiraz Mubashir is the Executive Producer for the film and the film is to be distributed across Pakistan by Distribution club.


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Foodpanda welcomes PSL season 2 with an exciting 60% discount offer By Khurram Zia Khan

February 15, 2017, 10:22 am
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foodpanda the favorite food ordering mobile app of Pakistan linked food with cricket by bringing back foodpanda Super League (FPSL) season 2. 
In FPSL2 customers during the entire duration of PSL, customers can avail 60% discount on ordering food online from more than 200 partner restaurants of foodpanda 

As we sit in front of the television screen to enjoy exciting matches of PSL and the hunger strikes, we can fulfill our food craving by simply ordering the food online from a large list of our favorite restaurant without any break in our viewing pleasure.
"The entire nation has an extraordinary passion for cricket. PSL especially is too close to our hearts because to see our own cricket league receiving such honor and praise calls for a celebration. And to make the celebration grand, they offer to be every Pakistani’s official food partner for the entire cricket season with FPSL” said Foodpanda’s CEO, Nauman S Mirza ,
foodpanda is also working on a really exciting FPSL song with Abid Brohi, an extremely talented, budding Sibbi rapper to highlight the nation’s love  for cricket and food.
foodpanda, the No. 1 mobile app in Food & Drink category, is a global mobile food delivery marketplace headquartered in Berlin, Germany, and operating in 24 countries and territories. The service allows users to select from local restaurants and place orders via its mobile application as well as the website. The company has partnered with over 40,000 restaurants. Foodpanda is one of the fastest growing e-commerce businesses in Pakistan; recently the online giant achieved a truly extraordinary milestone in record time when it reached PKR 1 billion in revenue generation.  

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Asim Abbasi instigates shooting of 'Cake'

February 16, 2017, 12:29 am
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Asim Abbasi, begins shoot for his directorial debut feature film titled 'Cake, featuring of Aamina Sheikh, Adnan Malik and Sanam Saeed in lead roles.
Asim Abbasi, Aamina Sheikh, Sanam Saeed and Adnan Malik

“I have been watching the evolution of Pakistani cinema for the past five years and am very thrilled to be a part of this project with Asim Abbasi, with whom I share the vision of providing quality and meaningful entertainment to the audiences in Pakistan.” Said  Sayed Zulfiqar Bukhari, the Executive Producer of CAKE. 

'CAKE is a film about responsibility and choices.' according to Asim Abbasi, the writer & director of the film. 'The story unveils step by step, as the characters confront past secrets and buried truths.'
Principal shoot of Cake will carry on till April 2017, with the film being shot in Karachi, Interior Sindh and London.

The screenplay is written by Asim Abbasi as well, with Mo Azmi as the Director of Photography and Aarij Hashimi as the Production Designer.

The film is being produced by a UK production company, Indus Talkies, with Mahnoor Amna Mahmood as the Associate Producer and Sayed Zulfiqar Bukhari as the Executive Producer

Asim Abbasi is an award-winning UK-based filmmaker who has written and directed several short films that for various international festivals.

Featuring Aamina Sheikh, Adnan Malik & Sanam Saeed in the leading roles, CAKE is a film about responsibility and choices. The story unravels layer by layer, as the characters confront past secrets and buried tru
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MOTO Z TRANSFORMS THE INDUSTRY IN A SNAP

February 17, 2017, 12:51 pm
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Lenovo, through its Subsidiary, Motorola Mobility, today announced the availability of Moto Z smartphone in Pakistan. With Moto Mods, Lenovo has entered the next era of mobile technology. Consumers can transform their Moto smartphone into exactly what they need it to be, and the possibilities are endless.


Moto Z will be available in two colors: Black & Lunar Grey/White & Fine Gold.

The Moto Mods Family includes the JBL SoundBoost speakers so users can take the party with them, the Insta-Share Projector so they can share content as and when they want, power packs from Incipio so consumers are never out of battery, and the Hasselblad True Zoom, that will enable aspiring photographers to capture precious moments on the go.
Mr. Sharay Shams, GM Middle East ,Arif Shafique country manager Pakistan and other at the launch of Moto Z Smartphone in Pakistan

Moto Z: the world’s thinnest premium smartphone

Made from military aircraft-grade aluminum and stainless steel, the stunning new Moto Z is durable-yet-razor thin - just 5.2mm - and ultra-light with a 5.5” Quad HD AMOLED display. The smartphone is equipped with a powerful Qualcomm® SnapdragonTM 820 processor, 4GB of RAM and 32 GB or 64 GB of storage inside. Those looking for even more storage for pictures, videos and apps can add a microSD card up to 2 TB.

Moto Z has a high-resolution 13MP camera with optical image stabilization and laser autofocus, which help users take beautiful, true-to-life pictures in any light and condition. The front-facing 5MP camera includes a wide-angle lens, which is great for fitting friends in the picture. Moto Z also includes an extra flash on the front camera to ensure users look their best, even in low light.

The smartphone comes with a water-repellant coating, which shields the phone from rain, splashes or spills that might come in its way. With the fingerprint reader, a touch is all it takes to instantly wake up the phone. Moto Z supports up to 30 hours of battery, so people can go all day and well into the night without needing to stop and recharge their phones. When in need, the TurboPower™ Mod provides up to 8 hours of power in just 15 minutes.

Moto Mods: Hasselblad True Zoom

Moto has teamed up with Hasselblad, has been at the forefront of the imaging industry, to design an imaging experience that completely transforms mobile photography. Add advanced imaging capabilities to the phone in a snap, and create and share like never before. Featuring 10x Optical Zoom and a Xenon flash, all is needed is to just focus on getting the shot - lighting and distance will never stand in the way of capturing the perfect image. Customers can expect even more control and flexibility with the ability to shoot in RAW format, in addition to the physical shutter and zoom controls, guaranteeing a great handling experience. With True Zoom, users will also get free access to Hasselblad’s Phocus software for streamlined editing control and the highest quality output. Users will also be able to share beautiful results with family and friends while still in the moment with automatic backup and unlimited free storage for two years with Google Photos.

Moto Mods: JBL SoundBoost

For those who enjoy listening to loud music, the Moto Z offers a high-quality JBL SoundBoost that will give the smartphone a boost with powerful stereo sound in a snap. The Mod includes a built-in kickstand that is guaranteed to make videos and music more immersive.

Users do not have to worry about the battery life, as the JBL SoundBoost includes 10 hours of battery life that allows people to listen longer without using their phone's battery. The speakerphone also ensures that calls come in loud and clear no matter the location.

Moto Mods: Insta-Share Projector

The Moto Insta-Share Projector snaps easily onto the Moto Z phone and enables instant sharing of photos and videos. The Mod projects up to 70” on any flat surface so the big screen is with users every step of the way. With the integrated kickstand, people can project at any angle which allows friends and families to gather together to watch their favorite pictures, shows, and even games.

The Insta-Share Projector comes with built-in battery that provides users with up to one extra hour of screen time before using the phone’s battery.

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Sharay Shams, General Manager for Smartphones, Lenovo Middle East commented, “We are excited to be launching the Moto Z along with the revolutionary Mods in Pakistan, a nation that is at the forefront of technology. Nowadays, consumers expect the best features in one device, and at Lenovo we are constantly working to provide consumers with a smartphone that meets their desires. The launch of the Moto Z with the exciting Moto Mods enables users to reach the maximum potential in a snap. Whether users are into photography, music, videos or fashion, we have teamed up with experts in each industry to provide our customers with a device that meets all expectations.’’

Co-launched in partnership with Telenor, the Moto Z smartphone will be available with specific prepaid and postpaid plans. For more details, please refer to Telenor website.

The Moto Z smartphone along with the Moto Mods are also available across select retailers in Pakistan from a starting retail price of:

Moto Z (comes with Moto Style Shell)
PKP 74,999
Moto Z Play (comes Moto Style Shell)
PKP 49,999
Moto Insta-Share Projector Mod
PKP 39,500
Incipio offGRID Power Pack Mod
PKP 8,650
JBL SoundBoost Mod
PKP 12,500
Hasselblad True Zoom Mod
PKP 29,500

Motorola Mobility LLC was acquired by Lenovo Group Holdings in 2015.  Motorola Mobility is a wholly owned subsidiary of Lenovo, and is responsible for designing and manufacturing all Moto branded mobile handsets. 

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$45 billion global Fortune 500 company and a leader in providing innovative consumer, commercial, and enterprise technology. Our portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode Yoga brands), workstations, servers, storage, smart TVs and a family of mobile products like smartphones (including Motorola), tablets and apps. Join us on LinkedIn, follow us on Facebook or Twitter (@Lenovo) or visit us at www.lenovo.com



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