KarachiChronicle

Pakistan International Film Festival hosted a start-studded evening for its first awards gala ceremony on the closing day of the four-day festival at Frere Hall, Karachi.

The event also featured live performance of Sufi Music Maestro Abida Parveen and a fashion showcase, followed by dinner.

The event started with a keynote speech by Alyy Khan, forerunner to the speech given by Sultana Siddiqui, president of the Karachi Film Society. Speaking about the event she said, “I would like to thank everyone who has been a part of the first Pakistan International Film Festival including the foreign delegates, Cultural Department of Sindh government, Ministry of Information of the Federal government, founding members of KFS, entertainment fraternity and everyone who trusted our vision and supported us. I hope that this collective effort grows in the following years.”

Sultana Siddiqui, president of the Karachi Film Society

Minister of State for Information and Broadcasting Marriyum Aurangzeb was also present at the event as the chief guest. Speaking about the festival she said “Artists have a huge role in portraying a positive image of their country and promoting tolerance in the society. I would like to appreciate the Karachi Film Society for hosting the Pakistan International Film Festival and congratulate all the members of KFS and participants of PiFF for making this festival a huge success.”

The award ceremony kicked off with Sarwat Gillani and Azfar Rehman as the first hosts. In the category of best documentary feature “Parween Rehman-The Rebel Optimist” directed by Mahera Omer from Pakistan won the award which was presented by Ali Rehman Khan and Kubra Khan. In the category of best documentary (short) Veil Done from India won the award. For the category of best short film Aghai Nazem from Iran won the award which was presented by Fiza Ali Meerza and Nabeel Qureshi. In the category of best feature Lala Begum, directed by Mehreen Jabbar won the award which was presented by Mahira Khan. Following these categories Ayesha Omar and Ahsan Khan joined the evening as the hosts. In the category of best editor Mitesh Soni (Jannan) won the award which was presented by Shobu Yarlagadda (producer of mega blockbuster movie Baahubali) and Nadia Hussain. In the category of best cinematography Rana Kamran won the award for Na Maloom Afrad 2 which was presented by Asim Raza and Martha Mitchell.

Following these categories the lead cast of Cake Aamina Sheikh, Sanam Saeed and Adnan Malik joined as the hosts. In the category of best debut female Hania Amir won the award for Janaan and in the category of best debut male Ali Rehman Khan won the award for Janaan. Both these awards were presented by Imran Abbas and Sabrina Chiolfi (Italian academic researcher on South Asian films). In the category of best writer Khalil ur Rehman won the award for Punjab Nahi Jaungi which was presented by Nadia Khan and Subhash Kapoor (director of Jolly LLB 1 and 2). In the category of best director Nadeem Baig won the award for Punjab Nahi Jaungi which was presented by Momina Duraid and Anjum Rajabali (Indian actor, script/screenplay writer). The recognition awards were given to Dawn Media Group, HUM TV and Jamil Baig of Nueplex for their contributions and efforts in making Pakistan International Film Festival a success.

Ali Zafar was honoured with a special award in the category of artist for peace at the event. These awards were given by Sultana Siddqui and Marriyum Aurangzeb. Following these categories the stage was shared by Sarwat Gillani and Ayesha Omar as the hosts. In the category of best film Punjab Nahi Jaungi won the award which was presented by S. S. Rajamouli and Meera. In the category of best music Sahir Ali Bagga won the award for Arth-The Destination which was presented by Ali Zafar and Hadiqa Kiyani. In the category of best actor female Mehwish Hayat won the award for Actor in Law which was presented by Sania Saeed and Humayun Saeed. In the category of best actor male Fahad Mustafa won the award for actor in law which was presented by celebrated Indian actor Vinay Pathak and Hareem Farooq.

The four-day festival comprised panel discussions on the subjects of ‘Film Diplomacy & Cross Border Collaboration’, ‘Innovation on Screen: Digital Dimensions’, ‘Genre Busters’, ‘From Script to Screen and Beyond’, ‘Films for Change: Socially Motivated content in South Asian Film Industry’ and ‘The Future of Music and Lyrics: How important is music in the sub continental cinema’.

The participant lineup was diverse and included prominent local and foreign speakers; Asim Raza, Anjum Rajabali (celebrated Indian script/screenplay writer), Nandita Das (actor/director/producer of upcoming Indian movie Manto), Harsh Narayan (Indian filmmaker), Sajal Aly, Rashid Khwaja, Abrar Ali Khan, Farees Shah, Faizan Syed, Adnan Sarwar, Sana Tauseef, Atiqa Odho, S. Rajamouli (director of the mega blockbuster movie, Baahubali), Vinay Pathak (acclaimed Indian actor), Kamran Jawed, Amin Farooqui, Tahir Moosa, Zeenat Lakhani (writer of Saba Qamar starrer Hindi Medium), Saket Chawdhari (director of Hindi Medium), Nishtha Jain (maker of documentary film Gulabi Gang), Haseena Moin, Jami, Subhash Kapoor (prominent Indian producer, screenplay writer and director, known for his work in Jolly LLB 1 and 2), Vishal Bhardwaj (Indian filmmaker), Hareem Farooq, Izzat Majid, Asif Noorani, Sultan Arshad, Rekha Bhardwaj (Indian playback singer), Dr Omer Adil, Nila Madhab Panda (director of Kadvi Hawa) and Mr Shobu (producer of mega blockbuster movie Baahubali).

There were a total of eight movie premieres - Cake, The Valley, Lala Begum, Moomal Rano, Zaraab, The Song of Scorpions, Kuch Bheege Alfaaz and The Wishing Tree. Apart from the premieres, screenings of short films, documentaries and feature films were organised at various institutes throughout the city including Goethe Institut, Iqra Defence Valley, Iqra University North Nazimabad campus, Alliance Françoise and T2F.

The festival was supported by the Cultural Department of Sindh Government and Ministry of Information of the Federal Government of Pakistan, HUM TV, Nueplex Cinemas and Dawn Media Group. Commercial partners for the event were Unilever and Khaadi.

The much-anticipated film "Motorcycle Girl featuring Sohai Ali Abro in the lead role with Ali Kazmi, Sarmad Khoosat, Samina Peerzada and Shamim Hilali making up the supporting cast", written and directed by Adnan Sarwar and produced by Excellency films, Jami and Logos films has just released its first song from the movie, Urr Chalay.

Urr Chalay is a track which encourages you to live your dreams to the fullest whatever difficulties come your way. Leaving audiences intrigued with just the first track the amazing music of the film is produced by the very talented music producer Zulfi and arranged and composed by Sherry Khattak.

Sohai’s avatar of a girl on bike has created hype among the audiences and showcases story of a girl who travels around the country to fulfill her father’s wish and breaks all the barriers. The film is all set to release on 20th April 2018.

The much-anticipated film "Motorcycle Girl featuring Sohai Ali Abro in the lead role with Ali Kazmi, Sarmad Khoosat, Samina Peerzada and Shamim Hilali making up the supporting cast", written and directed by Adnan Sarwar and produced by Excellency films, Jami and Logos films, after the successful release of “Urr Chalay” has released their second song from the movie, Pahiya.

The lead actors @sohaialiabroofficial and @thealikazmi of #Motorcyclegirl, Sohai Ali Abro and Ali Kazmi spotted during the promotions of their upcoming movie.

The story of Motorcycle girl is inspired by the real life, travel journey of Zenith Irfan who fulfills her father’s wish to travel the northern areas on a motorcycle leaving an example behind. The film is shot in Lahore, Hunza and Khunjeraab.

Sung by Faiza Mujahid, written and composed by Adnan Sarwar, Pahiya is a track which encourages you to chase your dreams without considering the hindrances that come your way. It gives you the power to stay strong and to go forward with the dreams you have leaving an example behind. The track is an upbeat and enthusiastic number produced by Sherry Khattak and mixed by Xulfi.

Sohai’s avatar of a girl on bike has created hype among the audiences with just the trailer release and showcases story of a girl who learns riding a motorcycle and travels around the country to fulfill her father’s wish and breaks all the barriers. The film is all set to release on 20th April 2018.

Furniture selection is an important matter for any household or work place. Selection of furniture according to the requirement of your place play key part in getting accolades from the visitors and it also gives a soothing impact to the natives of the place.

In Pakistan we have diversified households. Some are built on land measuring up to 2,000 yards while some are built on plots measuring a meager 80 to 120 yards.

Living trends are changing with time. Scarcity of land along with the exorbitant price of land and security preferences is the main reason prompting people to adopt apartments’ life style.
With changes in living styles, buyers’ perspective is also changing and furniture makers are making more cozy designs according to the requirements of consumers.

Along with buying preferences, buying habits are also changing. In past, there was a scenario when people visit specialized furniture markets established at Queens road or at PECHS but now with changing times, buyers are preferring to buy furniture from close proximity to save time and cartridge charges.

Considering all the factors, new furniture markets are coming up in various localities of the city. In this regard, a plethora of commercial hubs are set up in Phase-VIII of city’s posh locality Defence Housing Authority. Among the newly set up commercial hubs, one can also spot the outlets of prominent furniture makers in this locality and public are buying from these outlets.

Keeping in mind the interest and requirements of the people for stylish furniture, Interieur360 opens its new outlet at Khayaban-E- Bukhari located at Phase-VIII of Defence Housing Authority (DHA).
Interieur360 opens this outlet with a sole objective to provide high quality furniture to the customers for residential and commercial purpose. Customers coming to Interieur360 are offered a wide array of furniture choice for their bedrooms, lounge, dining rooms and other places.

To give authentication to their brand, Interieur360 has designated iconic entertainment personality Faysal Qureshi as their brand ambassadors.

A ceremony was organized recently in which Faysal Qureshi officially inaugurated this first outlet of Interieur360 in the mega city of Karachi.

Talking about having Faysal Qureshi onboard as brand ambassador, the management of Interieur360 echoed that a lot of thought was put in by us when appointing a brand ambassador and we all were unanimous in having Faysal Qureshi as our brand ambassador. Faysal possess a diversified personality and we want to link his personality traits with our furniture because stuff offered by us carry lot of variety and it perfectly fits the requirement of all our prospective customers.
At the inaugural session, Faysal Qureshi was upbeat for his partnership with Interieur360. He was optimistic that public will praise the furniture offered by Interieur360. Faysal also pledged that he himself put in positive efforts to promote Interieur360.

A large number of social media brigade was present at the venue during the inauguration ceremony and they use this event as an opportunity to take selfies with Faysal Qureshi.

Abdullah Kadwani and Asad Qureshi’s 7th Sky Entertainment is coming up with another intriguing project “Mera Khuda Jane” starring Ali Abbas, Hira Mani, Anum Fayaz and Alyy Khan in lead roles all set to be aired on Geo Entertainment from 2nd May.

Hira Mani on the set of Mera Khuda Jane

7th Sky Entertainment has always been providing the audiences with mega blockbusters and signature productions like Mohabbat Tum Se Nafrat Hai, Khaani, Khaali Haath, Hiddat, Tum Kon Piya, Noor-e-Zindagi etc, stories that have been making waves and keeping audiences hooked to them.

The story of Mera Khuda Jane revolves around the issue of second marriage for the sake of having a child and how life of a poor soul becomes miserable. Roohi, the lead character of the drama played by Hira Mani, is married to Waleed played by Ali Abbas, for 6 years without a child. Roohi’s mother in law thinks that she cannot give birth to a child and gets her son married to Iqra, played by Anum Fayyaz. Waleed on the other hand is not fully agreed for his second marriage but agrees upon the wish of her mother.

How will things get better for Roohi and will she find a way to lead a happy life proving her innocence to Waleed is to be revealed with the drama release on 2nd May.

7th Sky Entertainment (or Seventh Sky Entertainment) is one of the largest independent production house in Pakistan spearheaded by Abdullah Kadwani & Asad Qureshi. As Pakistan's premier broadcast and entertainment company, 7th Sky Entertainment has produced blockbuster & award winning serials such as Daam, Doraha, Sheherzad, Mirat-ul-Uroos, Meri Zaat Zara e Benishan, Mere Meherbaan, Mere Charagar, Roshan Sitara, Aik Pal, Noor e Zindagi, Tum Kon Piya, Khaali Haath, Mohabbat Tumse Nafrat Hai, Gohar-e-Nayab, Maan and Aurat Ka Ghar Kaunsa.

Khaadi, Pakistan’s premier fast fashion and lifestyle brand unveiled its limited edition, unstitched luxury lawn at the opening of its complete destination flagship store in Multan

This state-of-the-art store is Khaadi’s sixth flagship store in Pakistan. Khaadi’s forte as a design house is reflected in the both the store design and aesthetic. The company believes in merging art with large spaces and includes an artist’s feature wall by Sohail Abdulla.

The store is located in Multan’s trendy shopping district Gulgasht Colony and will carry unstitched, ready-to-wear, Kids and Home. Covering a floor area of 20,000 square feet it includes both an escalator and an elevator for accessibility and customer convenience.

“We chose Multan to launch this collection as it is our newest store. The store and the collection are reflective of our commitment to creating new traditions defined by our signature retail experience.” said CEO Shamoon Sultan. “We welcome Multan to our Flagship store and hope it becomes an icon in Multan’s retail space.”

The store currently employs twenty-five full time sales staff who are enrolled in Khaadi’s sales and development training programme.

Khaadi is Pakistan’s premier fast fashion and lifestyle brand. It currently operates 46 stores, in 17 cities across Pakistan and 17 stores across UK and the GCC, offering a wide range of products from apparel for women, men and kids to home-textiles, in both printed and hand-woven fabrics.

The makers of Pakistanî blockbuster films Janaan(2016) & Parchi(2018), Imran Raza Kazmi, Hareem Farooq and Arif Lakhani, under the banner of IHA Entertainment recently signed a contract with Top Events Company for the promotion and production of Pakistani cinema, television and entertainment content in the Kingdom.

This joint venture between the two companies will encourage the collaboration for film and drama production, distribution in Saudi Arabia ensuring the promotion of Pakistani talent worldwide. The agreement was signed between Prince Abdul Aziz of Top Events Company and Imran Raza Kazmi of IHA Entertainment, parent company of IRK Films.

Imran Raza Kazmi,Prince Abdul Aziz and Arif Lakhani at the agreement signing ceremony

“We want Pakistani drama, film and talent to be promoted in Saudi Arabia as well and this contract between the 2 countries will bring betterment in terms of media relationships” stated Prince Abdul Aziz.

“It’s an honor for us to collaborate with Saudi Arabia for the better promotion of Pakistani films and dramas. IRK films will produce the dramas whereas IHA Entertainment will do events like concerts, comedy nights shows, distribution of films in the Kingdom. IRK films will also consider casting talent from across the world in their new ventures and this step will promote the softer side of Pakistan to the world” stated Imran Raza Kazmi

Hareem Farooq, Imran Raza Kazmi, Prince Abdul Aziz, Arif Lakhani rejoicing after signing the historic agreement

“It is an extreme honour for me as an individual to be one of the first female actor to have my work, Parchi, showcased in Saudia Arabia,” comments Hareem Farooq. “With this agreement we look forward to creating more opportunities for the amazing work that comes out of Pakistan to be showcased to a new audience pool, which is just game-changing.”

Arif Lakhani said: "Through this collaboration we are aiming to give the talent and content here and around the world a chance to join us and work with us for the betterment of the industry on a whole."
The agreement between the two companies was signed in Riyadh on 1st May 2018.

Karachi,Renowned clothing brand alkaram launched its festive collection volume 1 with Ayeza Khan as the Brand Ambassador.

alkaram’s festive collection is the most premium, top of the line and celebratory collection of the year 2018, consisting of Chiffon, Silk and jacquard fabric embellished with intricate embroidery to make the dresses look opulent and formal according to your choice. With maroons, reds and copper, alkaram’s festive collection proves to be a winner this season.

Ayeza Khan,the Brand Ambassador of alkaram

Having previously worked with a number of celebrities, alkaram this year introduces Ayeza Khan as their brand ambassador as she fits their brand DNA of timeless grace and elegance perfectly. Star of numerous hit drama serials, Ayeza is an award winning actress who with her amazing acting skills has won over the Pakistani drama audiences over the last few years.

To celebrate the newly launched festive collection, Ayeza made a surprise visit at Lucky one Mall to present gifts to the loyal Alkaram consumers. The whole crowd at the mall enjoyed her presence, waved, talked to her and took loads of selfies with the diva.

alkaram festive collection is now available in stores and online.

Building on the strength of alkaram Textiles, the concept was created for customers to experience the depth, range and creativity of the alkaram product portfolio. From fashion fabrics and apparel for Men, Women and Kids, to Home Textiles and home-ware needs, alkaram studio offers a complete creative concept where customers can realize their dreams and aspirations. alkaram studio is a perfect haven for aesthetically-inclined women, who can bring their style language to life with fashion fabrics, ready-to-wear lines and stunning accessories from our stores.

Ayeza Khan with a fan at Luckyone Mall

alkaram studio is located in Karachi, Hyderabad, Lahore, Islamabad, Rawalpindi, Faisalabad, Sargodha, Multan, Gujrat, Mirpur, Peshawar, Gujranwala, Daska, Muzaffarabad, Mardan, Swat, Narowal, Bahawalpur and Dubai.

It is a pinnacle for any cricket playing country to attain test playing status from ICC. Already ten countries have test status and now recently two more countries attain this status.

Ireland and Afghanistan are the latest entrants to test arena deserve and they deserve accolades for showing consistency in their performance and attaining the status of 11th and 12th test playing nation respectively.

Irealand's captainWilliam Poterfield and Pakistan's captain Sarfraz Ahmed

pose with the trophy.

Afghanistan is slotted to play its maiden test match against India in June. On the other hand, Ireland will enter the test arena by playing Pakistan a test match at home from 11th May to 15th May.
Once it was a tradition that a team entering test arena will play its maiden test match against England. This tradition was so deeply rooted in the annals of cricket that England send two teams at the same time to New Zealand and West Indies as both these countries were granted test status at the same time and to maintain status quo, two English teams were send to different countries at the same time.
The tradition that England will play a debutant country was broken in 1952 when Pakistan played its maiden test match against India at Delhi.

India has the privilege of playing against three test debutants. Other than Pakistan, they have also played against Zimbabwe and Bangladesh in their maiden test matches.

Pakistan will be playing against a debutant country for the first time. A common thought is that an experienced Pakistan team which is playing test cricket for more than 65 years will stream roll the inexperienced Irish team but in my view this is not an easy task.

Ireland’s team have a psychological advantage as they have beaten Pakistan in a match of 2007 cricket world cup played in West Indies. Although after that match Pakistan have beaten Ireland in numerous international matches but the scars of that particular defeat often come back to haunt Pakistan and the architect of that victory Boyd Rankin is the part of Ireland’s test squad. Rankin will be the only Irish player not making debut tomorrow as he has already played a test against Australia in 2013/14 ashes series. Other key players for Ireland in this maiden test will be O'Brien brothers, Paul Stirling and William Porterfield

Ireland’s team has a huge advantage that their players know the conditions better than Pakistan. Though they are inexperienced at test level but have players in their squad who have played more than 100 first class matches and this experience at first class level will help the Irish players a great deal in the upcoming test match. Knowledge of conditions and experience of first class matches can prove helpful. It is because of these factors that Zimbabwe was able to hold the mighty Indian team to a draw in its maiden test match at Harare.

Pakistan’s test team is considerably weakened after the retirement of its stalwarts Misbah Ul Haq and Younus Khan as a result of which a weakened Sri Lankan team was able to whitewash Pakistan in the test matches played in UAE few months ago.

Pakistan in recent months has shown good performance in shorter version of the game but unfortunately nation’s combination in test matches is unstable. Pakistan team is in a test and trial stage and is unaware of their best combination. In my view Pakistan should go in with six proper batsman, a wicketkeeper and four bowlers. Pakistan in two practice matches have tried Faheem Ashraf to fill in an all-rounder slot but this experiment failed so far. On the contrary the good omen for Pakistan is that Shadab Khan has bowled well in the two practice matches.

While embarking on the tour, team management was firm that in early summers in UK, a leg spinner will not be successful and team may go in with four seam bowlers in test matches. Shadab khan with his performance in side matches proved them wrong and now his inclusion in the test squad is almost certain. Presence of Shadab khan will give the surprise element to Pakistan’s bowling line up and also allow captain to rotate his fast bowlers. Ireland’s players are good players of fast bowling but are alien against leg spin. Shadab in the absence of Yasir Shah can also prove handful in the test matches against England later this month.

Pakistan think tank should play Asad Shafiq at No.5 or 6 in the batting line up. Although Asad is an experienced player but his performance in the lower middle order is better and team management should keep him on the batting slot which he liked the most.

Australia is the only team to win its maiden test whereas Pakistan, West Indies and England tasted their first ever test victory in the second test match of their history.

Ireland has the experience and capability to surprise Pakistan team which is historically susceptible to moving ball and can become second team after Australia to win their maiden test match.

Early news suggests that this match will be played on a green pitch and Pakistan have to remain alert and play carefully and sensibly to prevent Ireland from winning its maiden test match.

My suggested squad for this historic test match against Ireland is Azahr Ali, Mohammad Sami, Inam Ul Haq, Haris Sohail, Babar Azam, Asad Shafiq, Sarfraz Ahmed, Shadab Khan, Mohammad Amir,Hassan Ali and Mohammad Abbas

As summer welcomes us with sweltering heat, sweat and pollution we just want to keep ourselves fresh and clear, especially from dandruff. When it comes to ourselves and our hair we can’t take chances over and over again. Just when everyone was tired of all the lies and giving too many chances to one, Clear came up with a solution with its campaign; “It’s time to switch”.

Mehwish Hayat at Clear launch

The campaign asks consumers to put an end to giving chances and when something lets you down, it’s time to switch it and move on to something better. This entailed how the populous has at some point or the other been betrayed and disappointed in the same context.

Clear hosted their launch event at Studio 146 unveiling their new product, “Clear Complete Clean” with its new and improved formula which is 2 times more effective against dandruff.

The show took its course with an interesting light infused techy dance sequence presented by the performers who revealed the product.

Performance to reveal bottle

There forward, the remarkable duo, also the Brand Ambassadors of Clear were great sport throughout the event.

The gig included a rapid fire round with Fahad where we got some really interesting answers; when asked, “Mahira Khan or Ayesha Omer?” He replied saying, “Mehwish”. Shortly after this we had the lady of the hour, the gorgeous Mehwish Hayat who joined us and the game ‘Never have I ever’ was played where placards were given to answer the list of questions and mind you the turnout was a lot more interesting than expected and the replies were a surprise!

Fahad Mustafa,Mehwish Hayat & Khalid Malik

The ad was screened and we loved how direct and powerful it was and we have great expectations from it.

The event was star studded with celebrities present from all fields of entertainment looking wonderful as ever, including; the ever energetic Khalid Malik, Bilal Ashraf, Faryal Mehmood, Zara Noor Abbas, Asad Siddiqui, Azfer Rehman, Saima Moor, Sana Javed, Sadaf Hamid, Danish Hayat, Rao Ali Khan, Beenish Pervez, Nadia Mistry, Naeem Ul Haq, Mona Imran, Ubaid Sheikh, Abdul Samad and Mr. and Mrs. Asad Ul Haq.

Sana Javed , Azzfer Rehman with Guest

We were thoroughly impressed with the results of the product and we are sure that this new variant is sure to fix the problem and avoid any more lies! A couple of celebrities gave their remarks over the launch of this new product where Faryal Mehmood said, “No more drama, no more lies, it’s time to switch.”

Brand Manager Noshin Ahmed shared her views with the media and said, “I was thoroughly pleased with how the event took its course and would like to personally thank all those who attended it. We are confident this product will do great in the market.”

Mehwish Hayat & Fahad Mustafa

This product is sure to take the market with a storm and only see success. So wear all black this summer everywhere without any worry because Clear now has got your back!

. Latif Kapadia Memorial Welfare Trust (LKMWT) launched their Ramadan campaign with the aim to send a message, ‘Your Donations Will Help Us Help Them’ to the public and also informed about their achievements during a meet-up at Chotu Chai Wala, Bahadurabad, Karachi.

The campaign, ‘Your Donations will help us help them’ is launched with the core purpose of informing the public how LKMWT will use the donations to help the underprivileged people during Ramadan.

Commenting on the occasion, Ms. Naeema Kapadia – Program Director of LKMWT added, ‘We will continue to reach out to the public in spreading awareness of this campaign and also to serve the underprivileged community with the donations. Together, LKMWT and the donors aim to work for and help the public in need for better health care services which are being provided at the LKMWT clinics.”

The event was also graced by LKMWT family and supporters namely, Hasan Ahmed, Sunita Marshall Ahmed, Manahil Kapadia, Naeema Kapadia, Farhat Mehboob Kapadia, Tahira Ahmed, Jamila Khan, Omair Alavi, Adil Wadia, Farman Ahmed Khan, Noushaba Muraj and Arsalan Khan.
Also speaking on the occasion Mr. Hasan Ahmed, grandson of Latif Kapadia Sahab said, “LKMWT has been serving the people to provide them with primary healthcare services for the last 10 years. With this campaign, we believe we will be able attract more supporters for this just cause so that the deserving people are able to get best possible healthcare services through LKMWT clinics. I am a part of this great cause and am confident that by becoming part of this cause, our supporters will enable us even more to take this great initiative even further”

The event was attended by a number of people along with the officials of LKMWT, which aims to raise public awareness about how they and LMWKT can help the community.

Latif Kapadia; the renowned artist and philanthropist lived by his motto: The Purpose of Life is a Life of Purpose. The Latif Kapadia Memorial Welfare Trust (LKMWT) was established in 2007 by a team of admirers of the renowned actor. Continuing his mission to serve humanity, his son Ahmed Kapadia founded the Latif Kapadia Memorial Welfare Trust (LKMWT), as a tribute to this great man and to his greater cause.

LKMWT, aims to address the issue of limited access to primary healthcare for much of Karachi’s population. LKMWT opened its first MediHealth Clinic in Shah Faisal Town, with clinics in Malir and Bin Qasim Town later adding to the purpose, making it more meaningful with each passing day.

Karachi : Following last year’s exceptional response to Coca-Cola Pakistan’s fund-raising campaign supporting the Edhi Foundation, the Company has once again announced their partnership with Pakistan’s leading humanitarian and social welfare services organization for this Ramazan. The ‘Eidi for Edhi’ campaign aims to inspire the people and evoke values of generosity and kindness for an integrated fundraising drive to be implemented nationwide.

Rizwan U. Khan, General Manager of Coca-Cola, Pakistan & Afghanistan said, “As a caring corporate citizen, Coca-Cola realized last year that it was our moral responsibility to do whatever we can to support the Foundation at a time when it was facing a decline in its own fundraising efforts. Drawing on our core strengths, we undertook a massive communication campaign last year, with the full intention of repeating it this year, and I am pleased to announce that our campaign this year will be even bigger and more effective, drawing on all the learning of last year.”

Edhi Foundation from its inception has relied on public support, and traditionally donations, both zakat and non-zakat, have registered a huge increase during the holy month of Ramazan. Without the enlightened leadership of Abdul Sattar Edhi though, the Foundation had faced a decline in donations during their first Ramazan after Edhi Sahab’s demise. As such, Coca-Cola’s ‘Bottle of Change' campaign became a positive instrument for donations to the Edhi Foundation last year, persuading people to donate even more than before to the Foundation and thus help keep the great work of Edhi alive. The core message of the campaign this year remains the same, with the appealing slogan, ‘Eidi for Edhi’ reawakening public consciousness and willing people to come together for a great cause.

Faisal Edhi, the son of late Abdul Sattar Edhi and the present head of the Foundation said, “Coca-Cola’s campaign had triggered an immense momentum last year, helping the Foundation raise considerable funds during Ramazan. The funds were used to extend the Foundation’s charitable work to even more under-privileged people, and based on the success of last year the Foundation was keen to partner with Coca-Cola again this Ramazan.” He also expressed appreciation for Coca-Cola’s several other interventions for other good causes, partnering with reputable non-profit organizations, like with The Citizens Foundation for education, the WWF-Pakistan for environmental conservation, the Kashf Foundation for women empowerment, Rotary International for eradicating polio, and the Indus Earth Trust for water related projects.
It is to be noted that the Eidi for Edhi campaign has no commercial angle whatsoever, and the fundraising is in no way related to product purchase. Coca-Cola will itself match all public donations received up to a cap of Rs. 25million. Also, this year the Ramazan fundraising will build further on last year's partnership by evolving the Bottle of Change into the concept of ‘Eidi for Edhi'. This will help citizens go beyond donating in cash, and also contributingin terms of meaningful gifts that the Foundation will distribute among the less privileged in society, bringing cheer into their lives on the occasion of Eid ul Fitr.

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.

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Emirates will commence its signature Ramadan service for customers during the holy month, expected to begin on May 18th in Pakistan. Emirates’ Ramadan service consists of specially crafted iftar meals on board, relevant programming on its ice inflight entertainment system, and the distribution of dates and water on the ground for those breaking their fast.

Emirates provides iftar boxes with a nutritional meal for customers breaking their fast on board. The boxes have been redesigned this year by local homeware specialists Silsal Design House. The designs are inspired by the Middle East, its people, places and culture. Silsal has also created bespoke Emirates Arabic Coffee Cups available at the Emirates Official Stores.

The iftar boxes provide a nutritious meal for customers to break their fast and includes couscous salad & grilled chicken or moudardara & roasted chicken, sandwiches, spinach fatayer or tomato and onion fatayer, assorted sweets, dates, laban and water. The boxes have been designed for customers to take away if they wish. The menus will be refreshed mid-Ramadan.

These special meals will be available to passengers across all cabin classes on select Emirates flights that coincide with iftar times. This includes flights to and from the Gulf region as well as flights catering to Umrah groups travelling to Jeddah and Medina during the month of Ramadan. During the holy month, cold meals will be served in lieu of a hot one on all flights to Jeddah and Medina, including Umrah day flights.

Emirates utilises a unique tool to calculate the correct timings for imsak (the time to commence fasting) and iftar while in-flight. It calculates the exact Ramadan timings using the aircraft’s longitude, latitude and altitude; ensuring the greatest level of accuracy possible while on board. When the sun sets, passengers will be informed of the iftar time by the captain. This tool was developed to supplement the Ramadan timetable, available on every flight.

Date boxes, symbolic of Ramadan, and water will also be provided at boarding gates allowing customers to break their fast prior to boarding, or while boarding at Emirates’ hub in Dubai International Airport Terminal 3 and other selected Emirates destinations.

Emirates lounges in the airport provide dedicated prayer rooms and will also be serving Arabic coffee, dates and sweets.

Emirates’ award-winning ice system features special religious programming including A’aelat Ramadan Kareem, Fa Esalo ahil il thekir and Al Baqeyat Al Salehat, as well as Ramadan entertainment such as Bou Tbei, As-hab Al Hemam and Hayat Thaneya. The special Ramadan programmes are part of the diverse content available on board with up to 3,500 channels of on demand entertainment including 238 Arabic channels featuring movies, TV, music and audio.

Eid festivities kick off on board

For the first time, Emirates is extending its special service to celebrate Eid with customers on board. Those looking to do some shopping in time for Eid can enjoy a 20% discount for onboard duty free purchases over US $95 from 11 to 15 June.

From 14 to 17 June, customers can look forward to sweet treats on select flights. In Economy Class, customers will be served Eid cookies, while in First and Business Class, customers will receive a box of chocolates. In addition, First Class customers can enjoy a special Eid edition of the Lakrids candy. Lakrids Crispy Rose flavoured liquorice will be offered on all regions during Ramadan and Eid.
As a global airline, Emirates has been delighting customers’ palates with regionally-inspired cuisine, and special seasonal menus for widely celebrated events like Chinese New Year, Christmas, Diwali, and Ramadan. Its signature Ramadan service with special iftar meals has been a mainstay for over 20 years and illustrates the airline’s commitment to providing customers a comfortable journey throughout the holy month.

The importance of milk can never be overestimated, especially when it comes to Pakistan. It is an essential part of our diet. Apart from direct consumption, milk is also used in making a variety of traditional and non-traditional dishes at our homes.

As the holy month of Ramzan is now approaching, I am sure that milk consumption in urban and rural areas of the country will increase dramatically as it is a popular belief among the people that consuming milk either in its purest form or from products made with milk such as lassi, fruit shakes and smoothies will help them fast in this hot weather without facing any inconvenience.

Two of the cereals which are specifically Ramadan-centric are Khaja and Pheni. Lovers of Khajla or Pheni buy them from the shops and during Sehri, they crush it and put them in a bowl of milk and eat it.

Mothers are always on the lookout for finding ways of adding milk in their children’s daily diet. Being a mother, my spouse make omelet for my kids and she always make sure to add Olpers milk in this omelet which not only gives it a unique texture but also enhances its flavor.

When it comes to milk industry, we are indeed a lucky nation. Milk is perhaps one of the few commodities in Pakistan of which the demands are satisfactorily met. Pakistan is the 4th largest milk producing country in the world. According to economic survey of 2016-17, Pakistan produces more than 45.227 million tones milk per annum.

Unfortunately, the milk sector in Pakistan is highly disorganized. Although this industry caters to a huge percentage of the population, most of the people are actually unaware regarding the proper methodology in taking care of their livestock. Not surprisingly, our animals also suffer from malnutrition. The gawalas, instead of looking after their animals properly, resort to illegal means like injecting buffaloes with Oxytocin to get more production without realizing the harmful impact this treatment has on the animals and also on the milk produced by these injected animals. The unhygienic living conditions of the animals make matters worse. The udders of the animals are dirty which then affect the milk taken out right from the beginning. During the whole process of supplying milk from the supplier to the end consumer, milk is treated with various chemicals and processes which further add on impurities. It is doubtful that the milk you consume provides the same amount of nutrition as it was supposed to.

While the government was unable to tackle this milk mafia, fortunately for the consumers, private sector decided to venture in this milk producing business. Packaged milk producing companies like Engro Foods are taking various steps to train the farmers in taking care of animals. Engro Foods vaccinate the milk producing animals and they make sure that the farmers dispose of the milk which has been left open for a few days. And to cover their losses, Engro Foods pay the farmers their decided amount.

Rani the cow , which was introduced by Olpers milk in their recent TVC along with hundreds of other cows, is being kept with love and care. They are fed with the best available food which is full of nutrition and are given the best possible environment to live in.

Milk collected by Engro food from various sources is brought to the factory and after going through stringent tests and procedures, Olpers packs this milk with utmost care to preserve its natural goodness and supply it to the consumers living across the entirety of the country to brighten up their mornings.

Olpers is indeed taking a step in the right direction. We need many similar initiatives from private sector and from the government. It is to be hoped that in the upcoming years, the dairy sector of Pakistan will go through drastic improvement and give Pakistan an even better recognition in global market.

With the advent of holy month of Ramzan, TV channels in Pakistan unleash Ramzan show on its viewers. These shows are highly commercialize shows with focus is restricted on cooking or health related issues along with religious discussion. Ramzan shows may have entertainment value but unfortunately they are devoid of material though which to interact with audience and viewers.

In this scenario, GEO TV network in this month of Ramzan aired its show Ittehad Ramzan which is superbly crafted and carry the required elements to connect with viewers and also to create awareness in them about religion and other important matters pertinent to daily life.

Photo Credits : Ittehad Ramzan Facebook Page

This show is hosted by crowds’ favourite host the evergreen Rabia Anum along with Sami Khan.

This show is divided in many segments and my favourite segment is Dil sey kehdo. In this segment, participants are provided with a platform to voice interactive arguments on a various interesting topics. 4 participants deliver their debates and the winner is sent to the quarter finals. The winner is also get lot of gifts.

Yesterday’s Dil Sey Kehdo segment was unique because of the fact that all the debaters were blind. They expressed their thoughts on the given topic with zeal and passion. The judge was so impressed by their performance that he declared all of them winners.

Iconic cricketer Shoaib Akhtar was the guest in show for two consecutive days. Shoaib enjoyed his participation in the show and praised GEO TV for organizing this interesting Ramzan Show.

Photo Credits : Ittehad Ramzan Facebook Page

CSR segment is another worthy segment of Ittehad Ramzan .In this segment, needy and grief-stricken families are invited on the set. Donations are raised for them in live transmission. Audience on the request of Rabia Anum and Sami Khan contribute generously for this noble cause. NGO’s are also invited on this platform to find new ways and methods to help needy families.

Few days ago, CSR segment helped lost mothers in finding their families through GEO Television’s special Ramzan Transmission Itehad Ramzan.

Photo Credits : Ittehad Ramzan Facebook Page

Jaan kar Geo, the kids story segment is another interesting segment in which Warqah, the little story teller, narrates religious stories. A different and inspirational story is narrated each day having lesson and guidelines for the Muslim Ummah

Sada-e-Hassan. A naat competition and Rabb-e-Zidni Ilma, a quiz competition based on religious questions are also popular among the fans of Ittehad Ramzan.

The segment Qasas-ul-Quran is hosted by Umair Rana. This segment sheds light on the events discussed in Holy Quran. A different event related to a messenger is discussed every day. Ziyarat (pilgrimage) to sites associated with our prophet Hazrat Muhammad, his family members, His companions and other venerated figures in Islam such as the prophets are carried daily.

The life events and way of life of the Sufi personalities is discussed in the segment titled ‘The Allah Walay’

Ittehad Ramzan is another pioneering effort of GEO Television. Hope in future audience will view more shows which promote love and harmony in society and make a genuine effort to unite public.

Milk has always – for as far back as we can remember – enjoyed a staple position in the diets and therefore in the homes of almost every Pakistani family. Whether we are filling our cereal bowls at the breakfast table or giving a glass each to the children before they leave for school, baking a birthday cake for our parents or simply enjoying a cup of freshly brewed Chai at multiple points in our day, milk is what’s constant.

Think about it for a moment. When was the last time you opened your fridge to find that milk was not inside it? When was the last time you or anyone from your household went out for groceries and left milk out of the list? When these instances occur, for one reason or another, it tends to feel very odd because milk is a commodity that is expected to be there at any and all time. The bottom line is that it will always be very important to us. Inevitably, milk is a major ingredient in the recipe to continuously bring us closer together as a family.

This is exactly what is being depicted in the TV Commercial; how much of an all-rounder milk is. On one hand, this Commercial being part of a Ramadan campaign, seems to lack in making that distinct connection for viewers – other than the obvious glass of Rooh Afza. However, there is an emotional undertone; the children’s presence generates warm sentiment and perhaps plays on nostalgia for viewers to think back to their childhood and how milk has been there for them since then.

A big round of applause also goes to the directors and producers, who have collaborated to use the great shots taken and bring them forth with exquisite special effects (eg: the milk being swirled around in the tea cup, tornado-like). The whiteness of the milk really stands out, showcasing purity and essentially adds to the aesthetics of the TV Commercial, overall.

Correspondingly, the children’s involvement in the kitchen reminds viewers how vital it is to ensure safe and healthy products for our children to consume. Nurpur’s infographic at the end of the TVC assures this; their year of inception is highlighted, indicating their longevity in the dairy industry. Furthermore, their tagline states “some traditions are forever,” which implies it is committed to providing this aspect of quality and consistency to all. There are many contenders in the packaged milk industry; however, their milk coupled with longstanding tradition is a position that Nurpur is enjoying on its own.

Pakistan Football Federation (PFF) and Strawberry Sports Management are jointly brining city/franchise based league in which top talent from Pakistan and international footballers will be in action. Two weeks event is to be scheduled in last quarter of this year.

The inaugural season of the League is likely to be played in Karachi/Lahore during the last quarter of 2018. It was shared that top national players have already been lined up for the league, while PFF is reaching out to international players. The event will see a minimum of 5 teams named after different regions of Pakistan including 4 provinces.

PFF expressed its complete support for this league and stressed that it shall set the direction of football in the country towards talent development and exposure. Strawberry Sports Management expressed the desire to hold variety of pre event activations for the League to ensure organic support and ownership for the League.

Shahid Khokhar, Head League Development & Media PFF and Director of the Classic Football League dubbed the CFL as vital for the promotion of football in Pakistan “Classic Football League to Play Vital Role in Promotion of Football” he said

He underscored the importance of sport in building healthy societies and said “Football is the most popular sport in the world. But unfortunately, in Pakistan, football couldn’t attain the heights it could have. There are several reasons for this, including the fact that Pakistan was unable to adopt the latest measures in the sport”

Shahid said. He expressed delight in the fact that the public is growing interest in the sport, this is evidenced by the fact that the number of football fans is on the rise. Talking about CFL, Shahid praised the model and whole concept, “the franchise based model of the

Classic Football League is popular globally. It allows the stakeholders to participate in the development of the sport. This also gives the corporate sector a prominent role” he said. He also assured full support for the success of the league.

Shehzad Anwer, Technical Director of PFF, also the chairman CFL selection committee, appreciated the gesture of Strawberry Sports Management to promote football. He also lauded Haider Ali Daud Khan, Chairman of CFL, for his efforts in development of the sport. “

PFF has formed a selection committee based on highly qualified coaches have been established to select players for the Diamond and Gold and Emerging Categories”.

Sajjad Mehmood, Director Competition PFF has expressed the competitiveness of the CFL as the most prominent feature of the event. “We are having serious deliberations on the timing of CFL as we need to adjust it with Pakistan Premier League”, but anyways it will be staged somewhere towards the end of the year 2018”

Sajjad Mehmood revealed about the final dates and timing of the CFL. “CFL will supplement the PPL and B-Division League” Sajjad added.

Haider Ali Daud Khan Chairman Classic Football League expressed his gratitude to the Print and Electronic Media fraternity in attendance and shed light on the various aspects of the league. He had the opinion that the league will help taking down barriers that have hindered football in Pakistan to some extent. Haider also elaborated the details of CFL, “franchise-based model of CFL will prove to be a boon not only for the players and officials but also for the fans and various organizations attached to the sport, CFL will play a vital role in development of Football” Haider said.

In the first year, there will be minimum 5 teams that will represent the four provinces of the country. For the purpose of the league, the players have been divided into three categories. The first of them is the Platinum category; this includes players who have represented Pakistan at an international level. Diamond category includes players who have showcased their skills at national level. Third & last, Emerging Gold category will include players who have yet to prove their mettle.

The corporate sector, team owners and sponsors have several beneficial opportunities in CFL. The league will be managed in conjunction with modern practices” Haider said in his concluding remarks.

Express Entertainment during the holy month of Ramzan aired Ehed e Ramzan, a special Ramzan show. Javeria Saud and Imran Abbas hosted this show in an amicable way and keep the audience and viewers involved during the show.

Ehed e Ramzan consists of various segments. In my view, best segment of the show is the ‘Tribute segment’ in which tribute was given to popular Naat khawans of the country in all the episodes of this show.

I am fortunate to attend this soulful show and thoroughly enjoyed my time.

On the 28th of Ramzan, which falls of 13th of June, Express Entertainment invited social media influencer as guest in their show.

Javeria Saud reciting Naat at Ehed-e-Ramzan's 28th episode.

In the initial segment of the show, guests from Child Life foundation informed about the work their foundation is carrying out in improving the availability of Emergency services for children in Karachi and other parts of Sindh.

Irfan Habib a representative of Childlife foundation while highlighting the work done by his foundation informed that since its inception, ChildLife Foundation has treated 1.7 million children in 5 world class Children Emergency Rooms in Karachi’.

Child Life foundation are currently running children Emeregency Room at National Institute of Child Health (NICH),Korangi Hospital, New Karachi Hospital, Civil Hospital and Lyari General Hospital. Work on revamping children emergency room at Abbasi Shaheed Hospital is in progress and once it become operational, all children in Karachi will be residing within 30 minute of an Emergency service.

The efforts of Childlife foundation are helping in bringing down the neonatal mortality rate in Pakistan.

Celebrity guest Asma Mustafa Khan, a behavioral Change Expert, Coach and an OD Specialist explained how parents should handle their children to improve their behavior.

Javeria Saud in all episodes of Ehed e Ramzan cooked scrumptious food and in this particular episode, she prepared tasty food and refreshing juice.

Celebrity guest Asma Mustafa Khan on the set of Ehed-e-Ramzan

During the show, health benefits of Cardamom were also shared.

In tribute segment, a special tribute is offered to eminent Naat Khawaan Syed Fasihuddin Soharwardi.

A special package is shown to the audience of the services rendered by Fasihuddin Soharwardi in the field of Naats. Naat Khawans recited Naats of Fashiuddin sahib to acknowledge his efforts in this segment. Later on Fasihuddin Sahib mesmerize the audience by reciting his famous Naat ‘Main to p

Panjtan Ka Ghulam Hoon’.

Express Entertainment and team of Ehed e Ramzan deserve accolades for their efforts in highlighting the Naat Khawans of Pakistan.

Javeria Saud and Imran Abbas also recite Naats during the show.

At the concluding part, Express Entertainment from the platform of Ehed e Ramzan gifted a return ticket of Dubai to the social media influencers who attend the show.

Bloggers receiving Dubai's return air ticket from the hosts of Ehed-E-Ramzan

Participation in Ehed e Ramzan is a wonderful experience. Hosts and all team members were cordial. They looked after their guests amicably and provide generous support at all stages.

Karachi: The much anticipated drama ‘Main Khayal Hoon Kisi Aur Ka’ starring Hareem Farooq and Ali Rehman Khan in lead roles is going to commence from Saturday 23rd June 2018 at 8:00 pm on Hum TV.

‘Main Khayal Hoon Kisi Aur Ka’ is an IRK films (an IHA Entertainment Company) production who have previously given hit films like Parchi, Janaan and Siyaah, this drama serial marks their debut into the television industry.

Written by Shabana Ghulam Nabi and directed by Emraan Kaleem Mallick, Main Khayal Hoon Kisi Aur Ka is a love story which also marks the debut of Alamdar Hussainand Rucksar Naaz (from the fame of Browngirlproblems1) in pivotal roles.

Main Khayal Hoon Kisi Aur Ka is a soft romantic-drama which emphasizes the sacrifice of love, a broken relationship, a weak man tied by societal pressures, a suffering woman who takes the bait, an oblivious individual who at first breaks them up only to bring them together in the end.

IRK Films was formed by Imran Raza Kazmi in 2012, introducing new faces on the big screen namely Ahmed Ali Akbar (Siyaah), Hareem Farooq (Siyaah), Hania Aamir (Janaan) and 14 theatrical artists including Faiza Saleem in Parchi. IRK films now works as the flagship of ‘IHA ENTERTAINMENT’ which is owned by Imran Raza Kazmi, Hareem Farooq & Arif Lakhani.

The blockbuster movie Jawani Phir Nahi Ani, one of the highest grossing films of Pakistan, now has its most awaited sequel on its way, Jawani Phir Nahi Ani 2, whose trailer was released at an exclusive event held on 25th June, 2018 at Nueplex cinemas, Rashid Minhas Road Karachi.

Produced under the banner of Salman Iqbal Films and ARY Films in association with Six Sigma Plus, written by the ace writer Vasay Chaudhry and directed by the talented Nadeem Baig, the man behind the films first installment, and Punjab Nahi Jaungi, the unparalleled blockbuster of Pakistan by ARY Films.

The sequel also boasts of a grand star cast which has the addition of some popular names including the renowned host and actor Fahad Mustafa as well as the beautiful actresses Mawra Hocane and Kubra Khan in lead roles. Continuing from the first edition are Humayun Saeed, Vasay Chaudhry, Ahmed Ali Butt, Sarwat Gillani, Uzma Khan in lead roles as well as Safina Behroz, Kunika Lall, Shehzad Khan, Kanwaljit Singh, Sohail Ahmed and Omer Shahzad in supporting roles.

The story of Jawani Phir Nahi Ani 2 revolves around the lives of four men that is full of drama and comedy. The audiences can expect a fun-filled rollercoaster ride and full-fledged entertainment for the whole family. The film is shot in most beautiful and exotic international locations of Turkey and Dubai.

Sunsilk, Knockout and Fair & Lovely are the sponsoring partners of the movie

Salman Iqbal, the Founder and President of ARY Digital Network and producer of the film said,“We have high expectations from Jawani Phir Nahi Ani 2 and have full faith that it will add to the legacy of the first installment, proving to be a stellar success.”

Salman Iqbal with Sonya Khan at the unveiling of JPNA 2 trailer

Jerjees Seja, CEO ARY Digital Network and producer of the film said, “I believe the brilliant trailer speaks for itself. JPNA 2 is the most sought after franchise and its marketing will be supported by sponsoring partners who will be going all out to promote the movie at the at the time of release”.

Humayun Saeed, the producer and actor of the film, said, “We have left no stone un-turned to make this movie bigger and better in terms of production. Also, the whole cast has put in their best efforts and the audiences will be able to see that in the trailer.”

Shahzad Naseeb who is also the producer of the film said, “JPNA 2 is a big effort from our side and I am confident that the film will make its mark on the cinema circuit when it comes”.

Nadeem Baig, the director of this movie, stated “This movie is made on a much larger canvas than the first installment and each and every actor has put their heart and soul in the making this movie shine. Hoping for the best!”

The first Pakistan International Film Festival (PiFF) concludes with a star studded awards night gala ceremony held at Frere Hall Karachi By Karachi Chronicle

Sohai Ali Abro starrer “MotorCycle Girl’s” first song Urr Chalay is out now!

MotorCycle Girls' second song Pahiya released

Faysal Qureshi endorsed furniture offered by Interieur360 By:Karachi Chronicle

Mera Khuda Jane to go on air from 2nd May

Khaadi opens country’s 6th flagship store in Multan

Makers of Parchi and Janaan venture into media production and promotion in Saudi Arabia

alkaram launched festive collection 2018 with Ayeza Khan as the Brand Ambassador!

Ireland capable of upsetting Pakistan’s applecart in its maiden test match By Khurram Zia Khan

Do It the Clear Way

‘YOUR DONATIONS WILL HELP US HELP THEM’ CAMPAIGN LAUNCHED BY LATIF KAPADIA MEMORIAL WELFARE TRUST

Coca-Cola partners with Edhi Foundation again for Ramazan fundraising By KarachiChronicle

Emirates provides special Ramadan service for customers observing the holy month

Healthy animals are vital for producing nutritious milk By Karachi Chronicles

Ittehad Ramzan is promoting love and harmony in the holy month of Ramzan

Nurpur highlights the importance of milk

Classic Football League 2018 to take place in last quarter of the year By Karachi Chronicle

Ehed- e- Ramzan promoted the real spirit of the holy month of Ramzan. By Karachi Chronicle

Hareem Farooq and Ali Rehman Khan’s Drama ‘Main Khayal Hoon Kisi Aur Ka’ to go on air from 23rd June

Jawani Phir Nahi Ani 2 will hit cinemas at Eid-Ul-Azha By Karachi Chronicle.