KarachiChronicle

Roshan Rahain, a young organization which is committed to educating children, women and the youth, will be organizing Youth Film Festival in Lahore on 26th May’17. An extension of Roshan Rahain’s beliefs, which earlier also organized a successful Pakistan’s first ever Music Festival for Children and Families, the Youth Film Festival has been planned following the carrying out of research, which concluded that globally films are one of the most effective mediums to help express, educate, and learn.

Roshan Rahain strongly believes that Pakistan’s youth has great potential, and would like to provide them with a platform using films to improve their confidence and cultivate their social skills. The organization reached out to local universities and spoke directly to students for submissions and attending the free Film Making Workshops.

Students wanting to participate in the festival can submit their films by uploading the films via Facebook and inboxing the link to Roshan Rahain’s official page www.facebook.com/RoshanRahain.org/.

The winner of the festival will be awarded a paid work contract by one of Pakistan’s leading manufacturer, professional series camera by Canon and a chance to work on an in-house production by one of Pakistan’s biggest entertainment channel.

The final event will be taking place on 26th May’17 in Lahore. CityFM89 is the official radio partner for the festival.

Speaking about the inspiration behind the festival, CEO of Roshan Rahain, Mr Shaigan Azhar says “Pakistani Youth has great potential, Roshan Rahain’s project Youth Film Festival is an extension of our belief, an ideal platform for youth to share their films and get recognized, rewarded & appreciated. Our prizes guarantee to fuel their passion. The team at Roshan Rahain has worked hard to create partnerships with the right organization to make this project a success. We would like to thank each of our partners in making our dream a reality for our youth.”

Roshan Rahain is a young organization comprising of talented, passionate, committed and creative individuals working together to bring positive change.

MCR (franchisee of Pizza Hut® Pakistan) announced signing an initial public offering and master franchise agreement with Yum. MCR will be the first international food chain to have ventured on this path. With over 70 Pizza Hut® restaurants across the nation, it is already the largest international fast food chain in Pakistan.

Randall Blackford and Aqueel Hassan sign an agreement as US Consul General
Grace Shelton looks on

The signing ceremony took place at an event held at the US Consulate

Aqueel Hassan, CEO of MCR, and Randall Blackford, Managing Director META Region of YUM! Brands, signed a master franchise agreement on behalf of the two companies giving MCR the rights to sub-franchise Pizza Hut® restaurants and expand its presence in Pakistan.

The event was chaired by US Consul General Grace Shelton. Speaking at the occasion Consul General Shelton said, “Today we mark another successful American-Pakistani business partnership. We are delighted to celebrate Pizza Hut’s® growth as the largest restaurant chain in Pakistan”

Team Pizza Hut with guests at the ceremony

Speaking on the occasion, Aqueel Hassan said, “We are proud to be embarking on this landmark expansion which takes forward our partnership with YUM! Brands. Pizza Hut® has become the first international food chain in the country that plans to go public and our next target is to take Pizza Hut® restaurants to many more districts of the country."

Video of upcoming Pakistani movie, MehrunisaVLubU’s song Tu Hi Tu released. This song is picturized on Danish Taimoor and Sana Javed.

Eminent poet, lyricist and film director Gulzar sahib wrote the lyrics of this song which was sung by Sukhwindar Singh. Music of this song is produced by Simaab Sen and Praful Karlekar and the music is arranged by Prakash Peters.

Locations selected for shooting this song are admirable. This song is recorded at Audio Garage (Amey Londhe), Rajdwar Studio (Mahesh Hiremath). Abhishek Sortey did the mixing and mastering of this song.

Sound quality looks good and this is a commendable as dubbing problems surfaced during majority of lollywood movies. Sukhwindar Singh’s voice is good and it suites perfectly on Danish Taimoor. It is heartening to witness good quality choreography in a lollywood movie. Dance steps are well rehearsed by all performers. Music’s bass in my view should be more prominent. Lyrics have a impression of Gulzar sahib and listener will like them.

Starring Danish Taimoor, Sana Javed and Javed Sheikh, MehrunisaVLubU is the latest production of YNH Films and Urdu1 pictures

Produced by Nida Yasir Hassan Zia and Yasir Nawaz, this movie is expected to be hit cinemas nationwide on the auspicious occasion of Eid-Ul-Fitr.

The initial look of this movie is appealing but the key question is that will it be able to pull in the audience into the cinema houses. We all have to wait few months to get the answer of this question. Till that time lets all dance on the tune of Tu Hi Tu

It’s time for some”Summer Love” from Hashoo Hotels. From 24th May to 31st July, all Pearl-Continental Hotels and Karachi Marriott Hotel are offering special rates on accommodation packages inclusive of sehri/breakfast and/or iftari/dinner starting at PKR 8,999+tax per night for two guests/room.

Deals that'll make you fall in love!

Package 1:

PKR 8,999/- inclusive of taxes - Sehri/Breakfast for double occupancy

Package 2:

PKR 9,999/- inclusive of taxes - Sehri/Breakfast & Iftar/Dinner for Double Occupancy

The ”Summer Love” package is available on a per room basis for two people/room (double occupancy) including daily breakfast/sehri buffet and/or dinner/iftar buffet. Rates are subject to taxes & local currency exchange rates apply. Advance reservation of 3 days for PC Karachi & 7 days for all other hotels is required and the offer is subject to availability.

The Hashoo Hotels, recognized as pioneers of the hospitality industry in the country, offering quality products and exceptional services; has in its fold the Pearl Continental Hotels, Marriott Hotels Pakistan and Hotel One brands with a presence in all major cities of Pakistan

If you accept the proposition that anyone who is willing to pay you for a good or service is worth paying attention to, then any customer is good your business.

Right?

Maybe not.

Some customers produce revenue for you, but the emotional and financial costs you incur to generate it are unreasonable.

Some customers are more of a hindrance than an asset.

These are low or "no value" customers who should command an investment proportionate to their worth.

Many organizations that I have experienced have difficulty scaling the level of investment they apply to the value of the customer. They assume that "a customer is a customer" and therefore apply the same effort to satisfy each one of them.

They treat all of their customers the same way; the highest value customer receives the sale level of service, for example, as the no-value one.

Or, they actually provide the no-value customer premium benefits that high value ones don't enjoy. My favourite example of this are the promotional incentives offered to lure customers away from their current supplier. "Come to us and receive 3 months free service" or "Switch to our product and a flat screen LED TV will be yours" are commonly used offers when an organization wants to add new customers.

Marketing “specials” kill : Be Different or Be Dead

Special marketing deals could kill customer loyalty. Most companies use special offers or promotions to attract new customers and kick sales up a notch.

The costs of acquiring a new customer are significant, and are often incurred for a customer who spends virtually nothing with their new supplier or they switch again when a better offer comes along leaving unrecoverable investments in their wake.

Furthermore there is unintended collateral damage from this type of promotion. Existing customers discover the special offer is available, but not to customers who may have been with the organization for many years and demonstrated their loyalty many times over.

These disenchanted "loyalists" voice their displeasure to others and often switch to another organization they believe will treat them more fairly.

High performing organizations invest in customers who will provide a decent return on that investment . The higher the value, the greater level attention and resources applied.

WHO do you want to SERVE? : Be Different or Be Dead

Choose the customers you want to SERVE carefully. They must have the potential to deliver your

And the more favourable treatment given. The highest value customers receive the better levels of services and any new promotional offerings. Check out The Grateful Dead who understood this

No-value "promiscuous" customers, on the other hand, receive a "no frills" level of service and no special treatment.

Every organization has limitations on the resources they have available for their customers.

You can't afford to be all things to all people even if they are your customers. It's just not a responsible thing to do.

No two customers are alike; no two customers create the same economic value for you.

Determine the ones who make your life worthwhile.

Focus on THEM; leave the "bad ones" for someone else to chase.

Roy Osing (@royosing) is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service and people development. He is a blogger, content marketer, educator, coach, adviser and the author of the book series Be Different or Be Deadn’t want merely to be the best of the best….

On the auspicious occasion of Wasim Akram’s birthday, JDot Fragrances launched two new fragrances 502 FOR HIM and 502 FOR HER.

Following the success of his first ever signature fragrance, the Sultan of Swing is back once again with a new fragrance: 502. This time ,there is good news for both male and female fans of the Sultan, as the new scent has been launched in two varients FOR HIM and FOR HER.

The new scents were launched last Saturday on Wasim Akram’s birthday at the occasion of his all new Ramazan TV Show “Geo Khelo Pakistan”. The launch segment also included Wasim Akram’s birthday celebration in magnificent manner. At the ceremony, he was accompanied by his spouse Shaniera Akram, to whom he dedicated the ‘502 FOR HER’ fragrance.

As far as the compositions of both the fragrances are concerned, 502 FOR HIM unites the invigorating zest of cardamom, sweet orange and the power of fougere accord with the woody whisper of oak moss. On the other hand, 502 FOR HER is a vibrant modern feminine creation with a sparkling top note. The warm and unique background of precious woods and mysterious amber give the scent a long-lasting and sensual touch!

502 FOR HIM and 502 FOR HER are both now exclusively available in stores and online at the price of Rs. 3,385 & 3,502 respectively.

After the roaring success of “Wrong No.”, director Yasir is now coming up with another entertaining movie titled Mehrunisa V Lub U. This movie mixes drama, music and a whole lot of fun with the sole purpose of entertaining the cine-goers this Eid ul Fitr.

Sana Javed and Danish Taimoor

Public’s favourite actors like Danish Taimoor and Sana Javed will be seen in the lead roles, while veterans Javed Sheikh and Qavi Khan will spice things up in supporting roles.This film is produced by YNH team which comprises Yasir Nawaz, Nida Yasir and Hassan Zia.

The melodious music of this movie is composed by Simaab Sen and dances are choreographed by Niggah Hussain. The powerful lyrics of Gulzar beautify the music with deeper meaning and beautiful flow.

“People are fond of watching movies which provide full scale entertainment and we realized that when Wrong No. became a success. That is when we conceptualized this movie. It provides a great dose of comedy, drama, music, dancing and of course romance with a few twists and turns thrown in for good measure,” says Yasir Nawaz.

The film boasts one of the biggest and most expensive sets ever made in Pakistan. The film has been aesthetically shot and social commentary is relevant to the times we live in. The film speaks the language of love and should strike a chord with every Pakistani.

Mehrunisa, V Lub U is Urdu 1 Pictures' second release as distribution partners and the team is confident before the release of the film. Continuing with the upbeat preparations for the film, Nina Kashif; GM Urdu 1, added ‘Urdu 1 Pictures is proud to join hands with YNH Films for this movie and it has all the ingredients to become the cine-goers favourite film this Eid.’ The film will be released on Eid ul Fitr all across Pakistan and 6th July in GCC.

With a well-received first look and promising trailer, Mehrunisa V Lub U is one of the most anticipated films of the year. So don’t forget to buy your tickets in advance to have a rollicking Eid Ul Fitr.

When the ground under you is constantly, nimbleness and dexterity are all that's keeping you from succumbing to the elements.

The critical function responsible for determining how an organization will move forward and contend with the unexpected is marketing.

Which, of the four following marketing strategies, do you think is the most appropriate in times of intense competition, uncertainty and random shock?

a) Leverage technology as the key differentiator. Lead the market with technical innovation

b) Push products aggressively using mass marketing tactics. Pursue maximizing sales volume by casting the net over as many potential customers as possible.

c) Shrink product lines; focus on those with strong sales volume and healthy margins in an effort to sustain financial health.

d) Shift the imperative away from products to creating experiences for customers; seamlessly integrating individual products and services to deliver personalized value for individuals.

Chaos and instability in the environment requires that organizations stay close to their customers; to deepen relationships with them. To maintain their loyalty through times of turbulence.

Product flogging, cost control and a focus on technology will not "marry" you to your customer; creating memorable experiences for them will.

Experiences make people happy; they remember them. But the lustre of a new product or technology quickly fades.

To more effectively serve the needs of their organization in new market realities, marketers need to refocus their attention; break the cycle of pushing products and technology.

Build a new cycle where the objective is to integrate products and technology to create a value proposition based on the macro holistic needs of a customer rather than narrowly defined benefits.

Marketing "The Sports Weekend" that combines travel, hotel, restaurant, communications and recreation products would resonate with the target audience on an emotional level much more than pushing any single product element.

Marketing "A Romantic Night Out" with restaurant, limousine, babysitting and an appropriate special gift would create positive feelings about the provider.

They would be remembered and they would be talked about.

Stability for organizations in an unstable world can only be approached by delighting customers so they stay, not go.

Experiences are the means to that end; marketers must change their way

About Author

Sastaticket.pk has launched an amazing promotional campaign. For the month of June 2017, this online ticketing & accommodation portal has announced 12 discount deals on domestic and international flights. To top it all off, a special discount is scheduled to be launched on the very festive and religiously significant night of Chaand Raat.

Peak Travel Season

Summer break for school going children increases travel activities in the May to July window by a milestone. This year the religious pilgrimage of Umrah and the Eid holidays are also coinciding with the peak summer travel season. Hence, to facilitate this rising market demand Sastaticket.pk has proactively chalked out discount deals to ensure budget friendly traveling for all customers.

The management of Sastaticket.pk is extremely proud to announce that its current policies and deals are clearly reflecting the motto of the company to promote and sustain affordable traveling for the Pakistani audience.

On this remarkable discount schedule, Shazil Mehkri, CEO, Sastaticket.pk (Pvt.) Ltd. announced: “From the vantage point of an airline industry, summer traveling has extremely complex dynamics. Sastaticket.pk accepted the challenge to shield its valuable customers from the price wars caused by the inelastic traveling demands globally. This June, we have cut prices to the lowest for all important domestic and international flights. ”

So what exactly are we offering?

June coincides with the summer holidays and the festive season of Ramzan and Eid-ul-Fitr this year, which is why we at sastaticket.pk knew that we had to up our game to bring you irresistible travel deals that were just too good to miss out on.

That’s right, we’re declaring June the ultimate travel month this year for all families and vacationers! No more excuses to hold yourself back. This June you can avail:

1.The First Order Deal - Get 50% off on Domestic Hotels: Book your hotel with sastaticket.pk and get the first time booking discount of 50%. This offer is valid until 30th June 2017.

2.Book a Hotel and Get PKR 2,000 and 4,000 off on your Domestic and International Flights respectively: Use the voucher code JuneBundle to avail this offer - It is valid until 30th June 2017.

Apart from this, look out for our flash sales, limited time offers, and exclusive discounts packages at some of the best holiday destinations in the world on our website.

Based in Karachi, Sastaticket.pk is a one-stop shop for all travel related services. A leading consolidator of travel products, www.sastaticket.pk provides reservation facility for domestic and international flights, domestic and international hotels, and holiday packages. It has more than 100,000 hotels across the globe and more than 20 Airlines on the portal. Sastaticket.pk is an online venture of Quality Aviation – a leading travel agency of Pakistan with more than 20 years of experience in traveling

Mehrunissa V Lub U released at Eid Ul Fitr is doing roaring business in cinemas around the country on all three days of Eid.

According to figures released by Boxofficedetails, Mehrunissa V Lub U has raked in 17.5 milion approx. on day two which is an excellent result. Film has taken two days total to around 2.85cr approx. and is heading toward a rough estimate of 45 million Weekend earning. This will be 3rd biggest Weekend earning of the year.

Gorgeous Sana Javed impressed with her performance in Mehrunissa V Lub U

The film directed by Yasir Nawaz, who has also seen the blockbuster success of “Wrong No.” places the story of a romantic love story in the midst of the nail-biting action, stomach tickling comedy and unlimited drama. The cast includes Sana Javed and Danish Taimoor as lead actors while supporting roles are played by Javed Sheikh and Qavi Khan. The film has been produced by Hassan Zia, Nida Yasir and Yasir Nawaz who are collectively known as the YNH Team. Urdu 1 is the distribution partner for the film.

Yasir Nawaz and Nida Yasir teamed up again to give cinema buffs another entertaining movie.

Few days ago, the premiere of this movie was organized at Nueplex cinema. The event featured the cast and crew members along with leading socialites and other actors of the television and film industry. The guests’ thoroughly enjoyed their experiences and claimed the movie to have a very well mix of emotions, laughter, action and drama which kept them engrossed throughout.

This movie provides a great dose of comedy, drama, music, dancing and of course romance with a few twists and turns thrown in for good measure, for people who are fond of full throttle entertainment.” says Yasir Nawaz.

The movie is turning out to be a cine favorite for the movie buffs around the country.

While we saw Eid-ul-fitr approaching everyone could not just stop talking about what their Eid look would be all about.

Since, in Pakistan Eid is considered a festival for women & children, the ladies do something extra to look beautiful on Eid days.

Eid is certainly approved to be complete with :

1-Brand New Clothes
2-Matching Accessories
3-Henna & Churriayan
4-The Perfect make up

As the Eid, was expected to be warmer in Pakistan this year, everyone wanted to be very light and breezy. But what about the make-up, is it possible to do quick makeup and hairdos to avoid melting in the heat?

Well, Unilever Pakistan made it simpler for us. With a new YouTube channel, “Meri Eid Ki Look”. The channel consisted of different Eid day make-up which were super easy to do. The hairdo was very summery and had a chic essence to it, but the highlight of the videos would have to be fragrance usage and body scrubs.

As we saw three, “every girl need” products

-Fair n lovely BB Cream, for an even tone and flawless finish
-Sunsilk black shine shampoo and conditioner , for amazingly smooth and shinny hairs
-Lux Soap for its amazing fragrances and skin nourishing properties

The three looks were brilliantly crafted for those who have kids or lots of chores on Eid. With a step by step guide they all became unproblematic, quick and a perfect groom finished look every day.

The perky and cute Anoushay Ashraf did a magnificent job describing each look. My personal
favorites were light lips for the season, with natural nude make up to look subtle and elegant every time.

Leisure Leagues unveiled the trophy to be awarded to the winning team in the exhibition match to be played by Ronaldinho and friends squad. The trophy dazzles in Swarovski crystal made in Australia, and captures the grandeur of the event that’s going to take place in Pakistan. With the excitement building up for the events that will take place on 8th and 9th July, Ryan Giggs was announced as the latest player to join Ronaldinho and Friends Squad.

Ryan Giggs is the most celebrated player in Premiere League history. Giggs has won numerous medals in Premiere League, FIFA World Cup, UEFA Champions Leagues, FA Cup and Intercontinental Super Cup Medals.

Leisure Leagues plight to bring Football to Pakistan is being kick started by the players coming to Pakistan on the 8th and 9th of July. The star studded line up of Nokia Ronaldinho and friends now includes Roberto Carlos, Nicolas Anelka, Ronaldinho, Robert Pires, Luis Boa Morte, David James, George Boateng and Ryan Giggs.

Shahzeb Trunkwala, President World Group stated, "It is a great honor to see this initiative coming to life. It is a great time for Pakistan as a nation to be hosting players of this stature in the country."

Ammar Ahmed, Head of Marketing, Near East, HMD said, “As the title sponsors of the mega event, we feel privileged to unveil the glittering trophy of Nokia Ronaldinho & Friends.

These matches featuring international players from across the globe not only sends a clear message that Pakistan is a sports loving country, but also provides us with an opportunity to raise the bar for football in Pakistan.” he added.

The matches will be held in Karachi and Lahore and will feature these coveted international players for teams and will play alongside the local youth selected by Leisure Leagues for this mega event which will provide attractive incentives for the players and the audience, enabling optimum viewership in the country.

Leisure Leagues also unveiled the anthem of Ronaldinho and Friends sung by Ali Azmat and Momina Mustehsan. The song celebrates the spirit of football in Pakistan.

Punjab Nahi Jaungi, the upcoming movie of ARY Films & Six Sigma Plus will be released to cinemas around the country on Eid Ul Adha.

The trailer of the film was showcased to the members of the media for the first time at a special event organized at Nueplex cinema Karachi.

Urwa Hocane,Humayun Saeed and Mehwish Hayat

To give the flavour of Punjab to this event, the main cast of this movie, Humayun Saeed, Mehwish Hayat, and Urwa Hocane came to the venue in a buggy and public outside the venue showed their excitement to have a glimpse of their favourite stars.

Public gathered outside Nueplex Cinema to have a glimpse of their favourite stars

Ahmed Ali Butt hosted this event in his usual chirpy style and kept the audience engaged with his spontaneous words and phrases directed towards the cast and the celebrities present in the audience.
The first look of Punjab Nahi Jaungi impressed the onlookers. The story, choreography, dialogues, dress designing and other elements of this movie possess all the ingredients to get accolades from film critics and will also be appreciated by masses.

Sohail Ahmed and Naveed Shehzad are making a comeback to cinema after a long gap whereas Safina Behroz, the spouse of legendary Behroz Subzwari will showcase her acting talent for the first time in a lollywood movie.

Punjab Nahi Jaungi is a romantic-drama directed by the award-winning director, Nadeem Baig and produced by Salman Iqbal, Shehzad Nasib, Humayun Saeed & Jerjees Seja.

“Punjab Nahi Jaungi is the first film to release under the banner of ARY Films this year and we are proud to be providing quality entertainment to our viewers consistently. We hope to continue the same trend,” shared Salman Iqbal, Founder and President of ARY Digital Network.

Jerjees Seja, CEO ARY Digital Network and Co-Producer said, "I personally can't wait for this movie to be released, we have such high hopes. ARY is committed to produce one blockbuster after another therefore we are excited and hopeful about the rise of new cinema in Pakistan."

An excited Nadeem Baig while expressing his views about his latest venture at the trailer said, "We hope that 2017 will be an amazing year for Pakistani cinema and that we will be able to be the game changer in the area of producing films. With an amazing star cast, we hope that our viewers will be entertained and will go out of the cinema being content."

Shahzad Nasib, producer Punjab Nahi Jaungi said, "We have put in a lot of effort in making this movie. We were glad to see an amazing response from the audience at the trailer launch itself and we are certain that they will love the movie too."

Nadeem Baig talking about the various challenges he faced in the making of Punjab Nahi Jaungi

"I am excited to be a part of this movie as an actor as well as the producer and a humbled by the amazing response we got today at this trailer launch," said Humayun Saeed.

Written by the legendary playwright Khalil-ur-Rehman Qamar, of Sadqay Tumhare & Pyarey Afzal fame, Punjab Nahi Jaungi boasts an A-list ensemble cast including Humayun Saeed, Mehwish Hayat, Ahmad Ali Butt, Urwa Hocane, Azfar Rehman, Sohail Ahmed, Safina Behroz, Behroz Subzwari, Saba Hamid, Waseem Abbas & Naveed Shehzad.

The film has been shot entirely in Pakistan and will be released worldwide under the banner of ARY Films.

Fuelled by the Internet and technological innovation, competition in every sector is intensifying with blazing speed.

You would think that in the face of relentless competitive pressure, organizations would get more proficient at carving out a differentiated position in their market, creating a value proposition that is crystal clear and unique.

But it's not happening. In fact, the opposite is occurring."Un-differentiation" is the norm .

Business is infatuated with copying. Best in class and best of breed are targets for emulation. Benchmarking is relied on as the key driver of improvement and innovation.

Follow the leader is played with the belief that somehow a standout competitive claim will evolve and resonate with customers.

It just does not happen.

The same products and services end up in most organizations' portfolios. Me-too features and capabilities are pushed on the market with the hope and prayer that a miracle will happen and their version will end up being the winner.

What the technology can do is given the limelight over the value it creates for people.

Mass markets are catered to, driven by a one-size-fits-all marketing mentality. Individuals take second row seat to plurality. Product corners are rounded, believing that incremental changes will make the product appeal to more people. The problem is, this strategy results in the product appealing to no one.

Businesses rush to offer lower prices than their competition, believing that this price position will engender customer loyalty and gain competitive advantage. Everyone is in this game to a degree. It seems that the herd races to the bottom on price rather than enduring the grueling work to race to the top on unique value creation for people.

The bottom line: the world is burning with a growing competitive flame yet organizations are not good at establishing a clear, relevant and unique claim that distinguishes them from their competitors and that makes them stand out from everyone else.

What's the solution?

If the competitive herd is copying products and services, features and benefits, the right long-term strategy is to be different, to stand out from the herd.

How do you stand out? By creating and delivering value that is relevant (something that people really care about) and unique (something that only you provide).

The end-game is to create an organization that consistently creates distinction, uniqueness, remarkability,gasp-worthiness, indispensability, memorability and unforgettability for the people it chooses to serve.

These are the key strategic concepts that should drive how we innovate and shape our organizations.

These are the characteristics that attract people to buy from an organization because it makes them feel good. Yes, feelings are a hard-core business concept that drives repeat purchases and long-term customer loyalty.

On the other hand, if you can't be gasp-worthy to people, be prepared to be common, ignored, invisible, dispensable and dead (sooner or later).

Be different or be dead.

Hareem Farooq has joined Pakistan's biggest reality show 'Miss Veet Pakistan' as a judge for this season. This takes her association with the brand forward from earlier this year when she was signed on as one of the five mentors of Veet Academy - an online grooming platform for young girls.
"I am honored and thrilled to be the judge on Miss Veet Pakistan and for continuing my association with Veet Pakistan,” said Farooq

“I always believe a woman should be comfortable in her own skin, being confident and being grateful for what you have & I now want to bring forth this amazing opportunity to the girls who dream big, who dare to break stereotypes and compete to be the next Miss Veet Pakistan with my fellow judges." she further added.

The gorgeous and multi-talented actress Hareem Farooq, has played lead roles in successful projects like Dobara Phir Se (film), Diyar-e-Dil (TV) and Pawnay Chauda August (theatre), along with taking the backseat to produce 2016’s blockbuster hit Janaan. Hareem, in a short career span, has played a pivotal role in setting trends for the youth to follow, when it comes to personal image and style.
Extremely selective in brands that she works with, Hareem Farooq had earlier this year signed on as Official Local Spokesperson for L'Oréal Professionnel Pakistan.

Hareem Farooq is an award-winning stage, television & film actress, along with a producer behind the 2016 blockbuster Janaan. Farooq began her career with theatre, playing the lead role of Fatima Jinnah in Pawnay 14 August and Kiran in Aangan Terha. The following year, she made her big screen debut with a lead role in the 2013 horror thriller film Siyaah, and then established her big screen presence as the protagonist in Mehreen Jabbar's magnum opus Dobara Phir Se in 2016. Farooq has also appeared in many hit television dramas including Mausam, Mere Humdum Mere Dost, Dusri Bivi and Diyar-e-Dil to name a few.

Dawn Films and IMGC’s much talked about star-studded movie, ‘Saat Din Mohabbat In’ has gone on-floor today in Karachi after successful rehearsals throughout July.

The film will star the gorgeous Mahira Khan, alongside the Sheheryar Munawar in leading roles, and will be their second film together after the 2016 blockbuster ‘Ho Mann Jahaan.’ This film will mark Mira Sethi’s film debut along with model turned actor Aamna Illyas next foray on the big screen. Aamir Qureshi and Adnan Shah Tipu will also be seen in titular roles.

The film, scripted by Fasih Bari Khan, follows a young man on a quest to find his true love in a crowded Karachi neighbourhood. Like all good love stories, he will encounter spiritual and physical obstacles that he must overcome in order to achieve his goals.

Director duo Meenu Gaur and Farjad Nabi have teamed up with renowned Director of Photography, Rana Kamran, who has hits like Na Maloom Afraad to his credit, rolled the camera today with the first shot.

Saat Din Mohabbat In is slated to release in 2018.

Having made a place for themselves in their consumer’s hearts, Pizza Hut continues to grow as Pakistan’s largest international restaurant chain, most recently opening doors to its new outlet in Clifton Block 2, Karachi.

Now, Pizza Hut takes its value offerings to a whole new level by introducing the ‘WoW! Deals’ – 3 new and affordable nationwide deals guaranteed not to put a dent in your pocket.

The first deal has one Personal Pan Pizza, 2 pieces of Garlic Bread and 345ml soft drink, a perfect meal for one. For a party of two, the deal has one Regular Pizza, four pieces of Garlic Bread and two 345 ml soft drink bottles. For a larger gathering, the third WoW deal includes one Large Pizza, six pieces of Garlic Bread and a 1.75 liter soft drink.

All of the deals can be customized to one's preferences with the following toppings: Cheeky Chicken, Classic Pepperoni, Chicken Supreme, Fajita Sicilian, Chicken Fajita, Hot Stuff, Chicken Tikka, Very Veggie, Margherita, Tropical Hawaiian, Chicken Behari and Afghani Tikka.

And if that’s not enough, the deals also include options to upgrade your meals with the following discounted add-ons: Potato Wedges, 6 pcs of Chicken Wings, and Salad.

“We continuously strive to stay a step ahead of the industry by giving our consumers new and relevant experiences built around food. With the new WOW! Deals, Pizza Hut brings to its customers signature pizzas and some of the most loved sides at highly affordable prices! The deals are so attractive that we guarantee consumers will be stacking up pizza boxes in no time.” expressed Marya Khan, Chief Marketing and Innovation Officer (CMIO) MCR PVT LTD.

All of the deals are so economical you cannot help but keep on buying more and more and stacking 'em up!

Pizza Hut is proud to be known as the first International franchise to introduce standards for casual dining restaurants and oven hot, quick delivery in Pakistan. It also has the privilege of enjoying tremendous brand loyalty from its customers over a span of 25 years.

Coke Studio celebrates Pakistan’s milestone 70th anniversary of Independence by releasing a heartwarming rendition of the National Anthem, sung by all 40 singers who will feature during the Season. A national anthem of any country is an integral part of its identity, arousing strong feelings of pride, loyalty, patriotism and allegiance.

The powerfully moving rendition of the national anthem will be the perfect launch of what will be landmark tenth consecutive season of the country’s iconic platform, Coke Studio, quite aptly known as the Sound of the Nation.

This rendition was composed by Ahmed Ghulam Ali and is produced and directed by Strings

Strings, Ali Sethi, Aima Baig Ali Hamza, Ali Noor, Ali Zafar, Amanat Ali, Akbar Ali, Arieb Azhar, Danyal Zafar, Ahmed Jehanzaib, Attaullah Khan Esakhailvi, Faiza Mujahid, Faraz Anwar, Farhan Saeed, Humaira Arshad, Humera Channa, Jabar Abbas, Kaavish, Javed Bashir, Mekaal Hasan Band, Momina Mustehsan, Nabeel Shaukat Ali, Natasha Khan, Nirmal Roy, Quratulain Balouch, Rachel Viccaji, Rahat Fateh Ali Khan, Sanwal Esakhelvi, Salman Ahmad, Sahir ali bagga,Sajjad Ali Shani Arshad, Shafqat Amanat Ali Shuja Haider, Umair Jaswal, Waqar Ehsin, Zaw Ali all sung the national anthem with passion in this rendition

Since the last three seasons, Coke Studio has given to the nation a unique rendition of a popular patriotic song prior to the launch of each season, delighting not only all within the country, but also evoking strong nostalgia and a yearning for home in the Pakistan Diaspora across the world. ‘Sohni Dharti’ from Season 8 and ‘Aye Rah e Haq k Shaheedo’ from Season 9 were both hugely applauded and appreciated, as both were launched as part of the Independence Day celebrations in these years.

Talking about the country’s much celebrated platform, the General Manager of Coca-Cola Pakistan, Rizwan U. Khan said, “Ten years ago, Coke Studio was established to provide a unique platform to bring together both known and unknown artists from different ethnicities and backgrounds, and from all over the country, to create a unqiue Sound of the Nation. We are proud that Coke Studio has lived up magnificently to this challenge, promoting unity through embracing differences, instead of eliminating them. It has truly produced exemplary music that is not only heard in Pakistan but across the globe, acting in a sense as Pakistan’s ambassador of our culture and heritage.”

Abbas Arslan, Director Marketing of Coca-Cola Pakistan, sharing his views on 10 years milestone achieved by Coke Studio said, “The evolution of Coke Studio as a platform has been remarkable since its inception. We always try creating an authentic connect between the youth, their culture and heritage and we are proud of the fact that ten years down the line, the platform has not only been able to achieve worldwide acclaim by bridging age, geographic and language barriers, and successfully transcribing itself into a global phenomenon, but has also managed to sustain, getting bigger and better each year.”

Strings, the executive producers of Coke Studio since its seventh season, talking about this rendition of the National Anthem stated, “By bringing together some of the biggest names in Pakistan’s music industry to sing our revered National Anthem, we hope to rekindle the spirit of patriotism and social consciousness in the heart of every Pakistani. This is more significant now than ever, as we are marking seventy years of our independence.”

Each participating singer and musician got deeply emotionally involved during the production, coming together as one force for this special production of the national anthem.

The much awaited Season 10 is all set to release on August 11.

Pakistan Super League's (PSL) current champions Peshawar Zalmi again comes up with a ground breaking project and initiative for the KPK, Fata and Pakistan Cricket.

Peshawar Zalmi launched #HaierZalmi100Pitches project to help the Cricketers across KPK and Fata.

Working under its #BringBackSmiles initiative, the Peshawar Zalmi aims to provide the youth of Peshawar grounds,where they can play regularly and develop their skills.

Legend Younus Khan performing ground breaking of #HaierZalmi100Pitches initiative

Peshawar Zalmi’s Chairman Javed Afridi while expressing his views about this initiative said "We want to provide basic Cricket facility to the young Cricketers of Peshawar. We want our young kids to play Cricket at proper Cricket pitches event at grass root level so they avoid the danger of injuries .in last 2 years we conduct several talent hunt programs in KPK and we were amazed to see some amazing talent at grass root level of KPK. Peshawar Zalmi Foundation with its vision of Youth and Women Empowerment will continue to provide facilities"

Former Pakistan Captain and Peshawar Zalmi’s Ambassador, Younis Khan along with Zalmi’s Head coach Muhammad Akram inaugurate the project of #HaierZalmi100Pitches in Peshawar, Jamrod and Swabi

Talking to media Peshawar Zalmi coach Muhammad Akram said "Not many Cricketers in Peshawar and KPK have access to proper cricket pitches. In this scenario, #HaierZalmi100Pitches plan will provide aspiring cricketers to play Cricket on proper pitches which in turn will increase their skill level and ultimately help in improving standard of Pakistan Cricket.”

Former Pakistan Captain and Peshawar Zalmi’s ambassador Younis Khan praise efforts of Peshawar Zalmi and declare this initiative a great step towards improving Cricket facilities in KPK at the grass root level. Younus is optimistic that this initiative will provide Pakistan some incredible talent in future

Peshawar Zalmi #Zalmi100pitches plan will cover colleges and cricket clubs across KPK. More than 10000 young Cricketers expected to enhance their game because of this unique initiative.

Peshawar Zalmi pledged to help the local Cricket associations and regions in developing better Cricket facilities for region’s youth

Emirates’ newly revamped A380 Onboard Lounge has made its operational debut on a flight to Kuala Lumpur, marking the 9th anniversary of the airline’s award-winning A380 service.

The Onboard Lounge was first introduced on 1 August, 2008 and has since become a mainstay of Emirates’ double decker aircraft. Now in its 9th year, the Emirates A380 Onboard Lounge is arguably the most popular social spot at 40,000 feet.

Onboard Lounge is arguably the most popular social spot on Emirates A380 at 40,000 feet.

The latest makeover of the lounge, inspired by private yacht cabins, features a more intimate social area. With a clientele made up of Business and First Class customers on board the A380, the exclusive lounge accommodates 26 guests.

Emirates has over 6,000 crew trained as mixologists who can whip up 14 cocktails such as its signature Bloody Mary or a non-alcoholic Apple Spritzer. It also serves over 18 different bar snacks, the most popular of which are the smoked salmon bagels and fresh fruit skewers.

For those who prefer a perk me up, the menu also includes juices, Illy coffee and several varieties of tea from Dilmah. At the back of the lounge, a 55 inch LCD screen gives customers the latest flight information, or live TV broadcasts of the latest news or sports updates. Emirates has also recently expanded its Wi-Fi offering to give patrons of the lounge who are Emirates Skywards members free Wi-Fi throughout their flight.

Emirates flies the A380 to 48 cities on 6 continents. The latest cities to join the A380 network this year are Sao Paulo, Casablanca and Nice. Emirates is the world’s largest operator of the A380 aircraft with 96 of these double-decked aircraft in service, and a further 46 on order. The Emirates A380 is a popular choice for travellers, carrying 80 million passengers since 2008.

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