Many leaders, particularly of small to medium sized businesses, are challenged to take their organization to another level.
They are tired of stagnant growth. They see potential that is not being realized. They see opportunities wasted. They feel abused by their competitors.
![]()
Here are three proven actions you can take to realize extraordinary gains FAST.
1. Determine your source of uniqueness. The competitive herd is replete with organizations that look the same.
Similar products. Similar service levels. Copycats in every way. To break away, you need to craft your ONLY Statement.
It's not about being the best or #1. It's about carving out something you do that no one else does.
"You don't want merely to be the best of the best. You want to be the only ones that do what you do." -- Jerry Garcia, The Grateful Dead
Many say they aren't unique. If this is true, the future will be excruciatingly painful and most likely short.
2. Focus your efforts on the few critical things that have acceleration power. Ignore the many possibilities you could chase .You have neither the time nor the resources to try and boil the ocean. Concentrate on 3 critical things and do them well.
3. Be really clear on the customers you intend to go after. Pinpoint the customer groups that have growth potential; ignore the rest.
Find the target segments that like who you are and what value you offer.
This is a "me" world, not one where you can successfully flog your wares to the masses. If you build it, they are not likely to come.
Get traction on a small scale.
Create your next level by overachieving at your current one.
About Author
![]()
Roy Osing (@royosing) is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service and people development. He is a blogger, content marketer, educator, coach, adviser and the author of the book series Be Different or Be Deadn’t want merely to be the best of the best….
They are tired of stagnant growth. They see potential that is not being realized. They see opportunities wasted. They feel abused by their competitors.
Here are three proven actions you can take to realize extraordinary gains FAST.
1. Determine your source of uniqueness. The competitive herd is replete with organizations that look the same.
Similar products. Similar service levels. Copycats in every way. To break away, you need to craft your ONLY Statement.
It's not about being the best or #1. It's about carving out something you do that no one else does.
"You don't want merely to be the best of the best. You want to be the only ones that do what you do." -- Jerry Garcia, The Grateful Dead
Many say they aren't unique. If this is true, the future will be excruciatingly painful and most likely short.
2. Focus your efforts on the few critical things that have acceleration power. Ignore the many possibilities you could chase .You have neither the time nor the resources to try and boil the ocean. Concentrate on 3 critical things and do them well.
3. Be really clear on the customers you intend to go after. Pinpoint the customer groups that have growth potential; ignore the rest.
Find the target segments that like who you are and what value you offer.
This is a "me" world, not one where you can successfully flog your wares to the masses. If you build it, they are not likely to come.
Get traction on a small scale.
Create your next level by overachieving at your current one.
About Author
Roy Osing (@royosing) is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service and people development. He is a blogger, content marketer, educator, coach, adviser and the author of the book series Be Different or Be Deadn’t want merely to be the best of the best….